{"title":"Diverse Designs","description":"","products":[{"product_id":"family-tree-birthstones-pendant","title":"Family Tree Birthstones Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold necklace, made especially for you.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eThe Standard size is 3cm and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\" alt=\"Family Tree Birthstones Necklace\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e \n \u003ctbody data-mce-fragment=\"1\"\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cmeta charset=\"UTF-8\"\u003e \n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr data-mce-fragment=\"1\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41342718542018,"sku":"FTBS-1","price":663.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41342718574786,"sku":"FTBS-2","price":694.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41342718607554,"sku":"FTBS-3","price":727.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41342718640322,"sku":"FTBS-4","price":762.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41342718673090,"sku":"FTBS-5","price":795.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41342718705858,"sku":"FTBS-6","price":828.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41342709334210,"sku":"FTB9y-1","price":1792.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41342709366978,"sku":"FTB9y-2","price":1825.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41342709399746,"sku":"FTB9y-3","price":1891.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41342709432514,"sku":"FTB9y-4","price":1959.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41342709465282,"sku":"FTB9y-5","price":2023.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41342709530818,"sku":"FTB9y-6","price":2091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41342709563586,"sku":"FTB9r-1","price":1792.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41342709596354,"sku":"FTB9r-2","price":1825.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41342709629122,"sku":"FTB9r-3","price":1891.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41342709661890,"sku":"FTB9r-4","price":1959.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41342709694658,"sku":"FTB9r-5","price":2023.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41342709727426,"sku":"FTB9r-6","price":2091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41342709760194,"sku":"FTB9w-1","price":1891.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41342709792962,"sku":"FTB9w-2","price":1926.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41342709825730,"sku":"FTB9w-3","price":1992.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41342709858498,"sku":"FTB9w-4","price":2056.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41342709891266,"sku":"FTB9w-5","price":2124.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41342709924034,"sku":"FTB9w-6","price":2190.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41342709956802,"sku":"FTB18y-1","price":3087.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41342709989570,"sku":"FTB18y-2","price":3123.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41342710022338,"sku":"FTB18y-3","price":3189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41342710055106,"sku":"FTB18y-4","price":3258.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41342710087874,"sku":"FTB18y-5","price":3324.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41342710120642,"sku":"FTB18y-6","price":3387.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41342710153410,"sku":"FTB18r-1","price":3088.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41342710186178,"sku":"FTB18r-2","price":3123.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41342710218946,"sku":"FTB18r-3","price":3189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41342710251714,"sku":"FTB18r-4","price":3258.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41342710284482,"sku":"FTB18r-5","price":3324.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41342710317250,"sku":"FTB18r-6","price":3387.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41342710350018,"sku":"FTB18w-1","price":3189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41342710382786,"sku":"FTB18w-2","price":3222.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41342710415554,"sku":"FTB18w-3","price":3291.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41342710448322,"sku":"FTB18w-4","price":3354.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41342710481090,"sku":"FTB18w-5","price":3423.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41342710513858,"sku":"FTB18w-6","price":3489.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41342710546626,"sku":"FTB21y-1","price":3379.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41342710579394,"sku":"FTB21y-2","price":3414.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41342710612162,"sku":"FTB21y-3","price":3444.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41342710644930,"sku":"FTB21y-4","price":3505.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41342710677698,"sku":"FTB21y-5","price":3565.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41342710710466,"sku":"FTB21y-6","price":3627.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41342710743234,"sku":"FTB22y-1","price":3472.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41342710776002,"sku":"FTB22y-2","price":3505.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41342710808770,"sku":"FTB22y-3","price":3565.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41342710841538,"sku":"FTB22y-4","price":3627.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41342710874306,"sku":"FTB22y-5","price":3685.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41342710907074,"sku":"FTB22y-6","price":3745.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/yellowgoldreal-_1.png?v=1660809513"},{"product_id":"double-hearts-birthstones-necklace","title":"Couple Hearts Birthstones Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold necklace, made especially for you.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eThe Standard Size is 3cm and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\" alt=\"Couple Hearts Birthstones Necklace\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e \n \u003ctbody data-mce-fragment=\"1\"\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cmeta charset=\"UTF-8\"\u003e \n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr data-mce-fragment=\"1\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41347364585666,"sku":"CHBS-1","price":478.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41347364618434,"sku":"CHBS-2","price":504.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41347364651202,"sku":"CHBS-3","price":531.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41347364683970,"sku":"CHBS-4","price":555.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41347364716738,"sku":"CHBS-5","price":582.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41347364749506,"sku":"CHBS-6","price":610.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41347364782274,"sku":"CHBS9y-1","price":1324.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41347364815042,"sku":"CHBS9y-2","price":1354.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41347364847810,"sku":"CHBS9y-3","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41347364880578,"sku":"CHBS9y-4","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41347364913346,"sku":"CHBS9y-5","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41347364946114,"sku":"CHBS9y-6","price":1569.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41347364978882,"sku":"CHBS9r-1","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41347365011650,"sku":"CHBS9r-2","price":1354.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41347365044418,"sku":"CHBS9r-3","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41347365077186,"sku":"CHBS9r-4","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41347365109954,"sku":"CHBS9r-5","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41347365142722,"sku":"CHBS9r-6","price":1569.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41347365175490,"sku":"CHBS9w-1","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41347365208258,"sku":"CHBS9w-2","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41347365241026,"sku":"CHBS9w-3","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41347365273794,"sku":"CHBS9w-4","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41347365306562,"sku":"CHBS9w-5","price":1594.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41347365339330,"sku":"CHBS9w-6","price":1645.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41347365372098,"sku":"CHBS18y-1","price":2469.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41347365404866,"sku":"CHBS18y-2","price":2499.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41347365437634,"sku":"CHBS18y-3","price":2551.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41347365470402,"sku":"CHBS18y-4","price":2607.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41347365503170,"sku":"CHBS18y-5","price":2659.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41347365535938,"sku":"CHBS18y-6","price":2710.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41347365568706,"sku":"CHBS18r-1","price":2470.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41347365601474,"sku":"CHBS18r-2","price":2499.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41347365634242,"sku":"CHBS18r-3","price":2551.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41347365699778,"sku":"CHBS18r-4","price":2607.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41347365732546,"sku":"CHBS18r-5","price":2659.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41347365765314,"sku":"CHBS18r-6","price":2710.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41347365798082,"sku":"CHBS18w-1","price":2551.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41347365830850,"sku":"CHBS18w-2","price":2578.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41347365863618,"sku":"CHBS18w-3","price":2632.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41347365896386,"sku":"CHBS18w-4","price":2683.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41347365929154,"sku":"CHBS18w-5","price":2739.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41347365961922,"sku":"CHBS18w-6","price":2791.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41347365994690,"sku":"CHBS21y-1","price":2974.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41347366027458,"sku":"CHBS21y-2","price":3004.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41347366060226,"sku":"CHBS21y-3","price":3030.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41347366092994,"sku":"CHBS21y-4","price":3085.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41347366125762,"sku":"CHBS21y-5","price":3138.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41347366158530,"sku":"CHBS21y-6","price":3192.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41347366191298,"sku":"CHBS22y-1","price":3055.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41347366224066,"sku":"CHBS22y-2","price":3085.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41347366256834,"sku":"CHBS22y-3","price":3138.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41347366289602,"sku":"CHBS22y-4","price":3192.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41347366322370,"sku":"CHBS22y-5","price":3243.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41347366355138,"sku":"CHBS22y-6","price":3295.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/RealPic.png?v=1656932322"},{"product_id":"family-heart-tree-birthstones-necklace","title":"Family Heart Tree Birthstones Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold necklace, made especially for you.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eThe Standard size is 3cm and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\" alt=\"Family Heart Tree Birthstones Necklace\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e \n \u003ctbody data-mce-fragment=\"1\"\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cmeta charset=\"UTF-8\"\u003e \n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr data-mce-fragment=\"1\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41354789945538,"sku":"FHTBS-1","price":531.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41354789978306,"sku":"FHTBS-2","price":555.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41354790011074,"sku":"FHTBS-3","price":582.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41354790043842,"sku":"FHTBS-4","price":610.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41354790076610,"sku":"FHTBS-5","price":636.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41354790109378,"sku":"FHTBS-6","price":663.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41354790142146,"sku":"FHTB9y-1","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41354790174914,"sku":"FHTB9y-2","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41354790207682,"sku":"FHTB9y-3","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41354790273218,"sku":"FHTB9y-4","price":1569.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41354790305986,"sku":"FHTB9y-5","price":1620.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41354790338754,"sku":"FHTB9y-6","price":1674.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41354790371522,"sku":"FHTB9r-1","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41354790404290,"sku":"FHTB9r-2","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41354790437058,"sku":"FHTB9r-3","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41354790469826,"sku":"FHTB9r-4","price":1569.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41354790502594,"sku":"FHTB9r-5","price":1620.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41354790535362,"sku":"FHTB9r-6","price":1674.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41354790568130,"sku":"FHTB9w-1","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41354790600898,"sku":"FHTB9w-2","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41354790633666,"sku":"FHTB9w-3","price":1594.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41354790666434,"sku":"FHTB9w-4","price":1645.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41354790699202,"sku":"FHTB9w-5","price":1701.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41354790731970,"sku":"FHTB9w-6","price":1753.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41354790764738,"sku":"FHTB18y-1","price":2469.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41354790797506,"sku":"FHTB18y-2","price":2499.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41354790830274,"sku":"FHTB18y-3","price":2551.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41354790863042,"sku":"FHTB18y-4","price":2607.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41354790895810,"sku":"FHTB18y-5","price":2659.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41354790928578,"sku":"FHTB18y-6","price":2710.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41354790961346,"sku":"FHTB18r-1","price":2470.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41354790994114,"sku":"FHTB18r-2","price":2499.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41354791026882,"sku":"FHTB18r-3","price":2320.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41354791059650,"sku":"FHTB18r-4","price":2370.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41354791092418,"sku":"FHTB18r-5","price":2418.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41354791125186,"sku":"FHTB18r-6","price":2464.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41354791157954,"sku":"FHTB18w-1","price":2320.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41354791190722,"sku":"FHTB18w-2","price":2344.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41354791223490,"sku":"FHTB18w-3","price":2394.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41354791256258,"sku":"FHTB18w-4","price":2440.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41354791289026,"sku":"FHTB18w-5","price":2490.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41354791321794,"sku":"FHTB18w-6","price":2538.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41354791354562,"sku":"FHTB21y-1","price":2704.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41354791387330,"sku":"FHTB21y-2","price":2731.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41354791420098,"sku":"FHTB21y-3","price":2755.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41354791452866,"sku":"FHTB21y-4","price":2805.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41354791485634,"sku":"FHTB21y-5","price":2853.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41354791518402,"sku":"FHTB21y-6","price":2902.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41354791551170,"sku":"FHTB22y-1","price":2778.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41354791583938,"sku":"FHTB22y-2","price":2805.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41354791616706,"sku":"FHTB22y-3","price":2853.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41354791649474,"sku":"FHTB22y-4","price":2902.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41354791682242,"sku":"FHTB22y-5","price":2949.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41354791715010,"sku":"FHTB22y-6","price":2997.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Real.png?v=1656932365"},{"product_id":"heart-name-birthstones-necklace-1","title":"Heart Name Birthstones Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold necklace, made especially for you.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eThe Standard Size is 2.2cm and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\" alt=\"Heart Name Birthstones Necklace\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e \n \u003ctbody data-mce-fragment=\"1\"\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cmeta charset=\"UTF-8\"\u003e \n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr data-mce-fragment=\"1\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41359685976258,"sku":"HNBS-1","price":597.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41359686009026,"sku":"HNBS-2","price":630.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41359686041794,"sku":"HNBS-3","price":663.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41359686074562,"sku":"HNBS-4","price":694.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41359686107330,"sku":"HNBS-5","price":727.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41359686140098,"sku":"HNBS-6","price":762.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41359686172866,"sku":"HNB9y-1","price":1654.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41359686205634,"sku":"HNB9y-2","price":1692.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41359686271170,"sku":"HNB9y-3","price":1758.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41359686303938,"sku":"HNB9y-4","price":1825.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41359686336706,"sku":"HNB9y-5","price":1891.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41359686369474,"sku":"HNB9y-6","price":1959.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41359686402242,"sku":"HNB9r-1","price":1660.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41359686435010,"sku":"HNB9r-2","price":1692.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41359686467778,"sku":"HNB9r-3","price":1758.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41359686500546,"sku":"HNB9r-4","price":1825.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41359686533314,"sku":"HNB9r-5","price":1891.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41359686566082,"sku":"HNB9r-6","price":1959.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41359686598850,"sku":"HNB9w-1","price":1758.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41359686631618,"sku":"HNB9w-2","price":1792.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41359686664386,"sku":"HNB9w-3","price":1858.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41359686697154,"sku":"HNB9w-4","price":1926.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41359686729922,"sku":"HNB9w-5","price":1992.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41359686762690,"sku":"HNB9w-6","price":2056.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41359686795458,"sku":"HNB18y-1","price":3087.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41359686828226,"sku":"HNB18y-2","price":3123.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41359686860994,"sku":"HNB18y-3","price":3189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41359686893762,"sku":"HNB18y-4","price":3258.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41359686926530,"sku":"HNB18y-5","price":3324.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41359686959298,"sku":"HNB18y-6","price":3387.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41359687024834,"sku":"HNB18r-1","price":3088.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41359687057602,"sku":"HNB18r-2","price":3123.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41359687090370,"sku":"HNB18r-3","price":3189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41359687123138,"sku":"HNB18r-4","price":3258.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41359687155906,"sku":"HNB18r-5","price":3324.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41359687188674,"sku":"HNB18r-6","price":3387.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41359687221442,"sku":"HNB18w-1","price":3189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41359687254210,"sku":"HNB18w-2","price":3222.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41359687286978,"sku":"HNB18w-3","price":3291.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41359687319746,"sku":"HNB18w-4","price":3354.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41359687352514,"sku":"HNB18w-5","price":3423.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41359687385282,"sku":"HNB18w-6","price":3489.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41359687418050,"sku":"HNB21y-1","price":3717.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41359687450818,"sku":"HNB21y-2","price":3754.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41359687483586,"sku":"HNB21y-3","price":3787.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41359687516354,"sku":"HNB21y-4","price":3855.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41359687549122,"sku":"HNB21y-5","price":3921.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41359687581890,"sku":"HNB21y-6","price":3988.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41359687614658,"sku":"HNB22y-1","price":3819.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41359687647426,"sku":"HNB22y-2","price":3855.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41359687680194,"sku":"HNB22y-3","price":3921.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41359687712962,"sku":"HNB22y-4","price":3988.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41359687745730,"sku":"HNB22y-5","price":4053.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41359687778498,"sku":"HNB22y-6","price":4119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/RealPic_38ffcbb1-1f52-4c7f-860e-3031bbc50450.png?v=1656932390"},{"product_id":"heart-circle-names-birthstones-necklace","title":"Heart circle Names Birthstones Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold necklace, made especially for you.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eThe Standard Size is 1.5cm and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\" alt=\"Heart circle Names Birthstones Necklace\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e \n \u003ctbody data-mce-fragment=\"1\"\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cmeta charset=\"UTF-8\"\u003e \n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr data-mce-fragment=\"1\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41359997501634,"sku":"HCNBS-1","price":727.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41359997534402,"sku":"HCNBS-2","price":762.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41359997567170,"sku":"HCNBS-3","price":795.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41359997599938,"sku":"HCNBS-4","price":828.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41359997632706,"sku":"HCNBS-5","price":861.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41359997665474,"sku":"HCNBS-6","price":895.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41359997698242,"sku":"HCNB9y-1","price":1989.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41359997731010,"sku":"HCNB9y-2","price":2023.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41359997763778,"sku":"HCNB9y-3","price":2091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41359997796546,"sku":"HCNB9y-4","price":2157.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41359997862082,"sku":"HCNB9y-5","price":2227.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41359997894850,"sku":"HCNB9y-6","price":2293.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41359997927618,"sku":"HCNB9r-1","price":1989.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41359997960386,"sku":"HCNB9r-2","price":2023.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41359997993154,"sku":"HCNB9r-3","price":2091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41359998025922,"sku":"HCNB9r-4","price":2157.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41359998058690,"sku":"HCNB9r-5","price":2227.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41359998091458,"sku":"HCNB9r-6","price":2293.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41359998124226,"sku":"HCNB9w-1","price":2091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41359998156994,"sku":"HCNB9w-2","price":2124.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41359998189762,"sku":"HCNB9w-3","price":2190.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41359998222530,"sku":"HCNB9w-4","price":2260.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41359998255298,"sku":"HCNB9w-5","price":2326.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41359998288066,"sku":"HCNB9w-6","price":2175.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41359998320834,"sku":"HCNB18y-1","price":3018.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41359998353602,"sku":"HCNB18y-2","price":3049.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41359998386370,"sku":"HCNB18y-3","price":3112.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41359998419138,"sku":"HCNB18y-4","price":3172.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41359998451906,"sku":"HCNB18y-5","price":3234.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41359998484674,"sku":"HCNB18y-6","price":3294.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41359998517442,"sku":"HCNB18r-1","price":3018.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41359998550210,"sku":"HCNB18r-2","price":3049.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41359998582978,"sku":"HCNB18r-3","price":3112.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41359998615746,"sku":"HCNB18r-4","price":3172.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41359998648514,"sku":"HCNB18r-5","price":3234.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41359998681282,"sku":"HCNB18r-6","price":3294.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41359998714050,"sku":"HCNB18w-1","price":3112.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41359998746818,"sku":"HCNB18w-2","price":3142.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41359998779586,"sku":"HCNB18w-3","price":3202.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41359998812354,"sku":"HCNB18w-4","price":3264.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41359998845122,"sku":"HCNB18w-5","price":3324.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41359998877890,"sku":"HCNB18w-6","price":3384.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41359998910658,"sku":"HCNB21y-1","price":3627.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41359998943426,"sku":"HCNB21y-2","price":3655.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41359998976194,"sku":"HCNB21y-3","price":3715.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41359999008962,"sku":"HCNB21y-4","price":3777.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41359999041730,"sku":"HCNB21y-5","price":3837.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41359999074498,"sku":"HCNB21y-6","price":3900.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41359999107266,"sku":"HCNB22y-1","price":3807.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41359999140034,"sku":"HCNB22y-2","price":4252.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41359999172802,"sku":"HCNB22y-3","price":4323.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41359999205570,"sku":"HCNB22y-4","price":4384.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41359999238338,"sku":"HCNB22y-5","price":4488.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41359999271106,"sku":"HCNB22y-6","price":4554.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Hatched2.png?v=1656932423"},{"product_id":"circle-name-birthstones-necklace","title":"Circle Name Birthstones Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003eThe one that started it all. A discreet and dainty choice that holds the name, initial or date that matters most to you. Plays nicely with other tags too; hearts, mini dog tags, charms.\u003c\/span\u003e\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eThe Standard Size is 1.6cm and at least 0.8 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\" alt=\"Circle Name Birthstones Necklace\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e \n \u003ctbody data-mce-fragment=\"1\"\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cmeta charset=\"UTF-8\"\u003e \n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr data-mce-fragment=\"1\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41360421945538,"sku":"CNBS-1","price":370.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41360421978306,"sku":"CNBS-2","price":397.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41360422011074,"sku":"CNBS-3","price":423.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41360422043842,"sku":"CNBS-4","price":450.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41360422076610,"sku":"CNBS-5","price":478.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41360422109378,"sku":"CNBS-6","price":504.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41360422142146,"sku":"CNB9y-1","price":862.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41360422174914,"sku":"CNB9y-2","price":901.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41360422207682,"sku":"CNB9y-3","price":957.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41360422240450,"sku":"CNB9y-4","price":1009.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41360422273218,"sku":"CNB9y-5","price":1063.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41360422305986,"sku":"CNB9y-6","price":1114.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41360422338754,"sku":"CNB9r-1","price":862.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41360422371522,"sku":"CNB9r-2","price":901.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41360422404290,"sku":"CNB9r-3","price":957.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41360422437058,"sku":"CNB9r-4","price":1009.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41360422469826,"sku":"CNB9r-5","price":1063.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41360422502594,"sku":"CNB9r-6","price":1114.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41360422535362,"sku":"CNB9w-1","price":942.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41360422568130,"sku":"CNB9w-2","price":982.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41360422600898,"sku":"CNB9w-3","price":1035.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41360422633666,"sku":"CNB9w-4","price":1089.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41360422666434,"sku":"CNB9w-5","price":1141.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41360422699202,"sku":"CNB9w-6","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41360422731970,"sku":"CNB18y-1","price":1990.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41360422764738,"sku":"CNB18y-2","price":2020.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41360422797506,"sku":"CNB18y-3","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41360422830274,"sku":"CNB18y-4","price":2128.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41360422863042,"sku":"CNB18y-5","price":2179.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41360422895810,"sku":"CNB18y-6","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41360422928578,"sku":"CNB18r-1","price":1990.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41360422961346,"sku":"CNB18r-2","price":2020.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41360422994114,"sku":"CNB18r-3","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41360423026882,"sku":"CNB18r-4","price":2128.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41360423059650,"sku":"CNB18r-5","price":2179.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41360423092418,"sku":"CNB18r-6","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41360423125186,"sku":"CNB18w-1","price":2070.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41360423190722,"sku":"CNB18w-2","price":2100.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41360423223490,"sku":"CNB18w-3","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41360423256258,"sku":"CNB18w-4","price":2205.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41360423289026,"sku":"CNB18w-5","price":2260.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41360423321794,"sku":"CNB18w-6","price":2313.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41360423354562,"sku":"CNB21y-1","price":2656.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41360423387330,"sku":"CNB21y-2","price":2683.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41360423420098,"sku":"CNB21y-3","price":2739.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41360423452866,"sku":"CNB21y-4","price":2791.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41360423485634,"sku":"CNB21y-5","price":2845.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41360423518402,"sku":"CNB21y-6","price":2898.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41360423551170,"sku":"CNB22y-1","price":2977.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41360423583938,"sku":"CNB22y-2","price":3030.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41360423616706,"sku":"CNB22y-3","price":3085.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41360423649474,"sku":"CNB22y-4","price":3138.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41360423682242,"sku":"CNB22y-5","price":3192.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41360423715010,"sku":"CNB22y-6","price":3217.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/1.png?v=1656932449"},{"product_id":"infinity-two-names-birthstones-necklace","title":"Infinity two Names Birthstones Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold necklace, made especially for you.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eThe Standard Size is 3.5cm and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\" alt=\"Infinity two Names Birthstones Necklace\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e \n \u003ctbody data-mce-fragment=\"1\"\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cmeta charset=\"UTF-8\"\u003e \n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr data-mce-fragment=\"1\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41360697884866,"sku":"I2NBS-1","price":660.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41360697917634,"sku":"I2NBS-2","price":726.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41360697950402,"sku":"I2NBS-3","price":793.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41360697983170,"sku":"I2NBS-4","price":826.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41360698081474,"sku":"I2NBS-5","price":844.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41360698114242,"sku":"I2NBS-6","price":877.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41360698147010,"sku":"I2NB9y-1","price":1654.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41360698179778,"sku":"I2NB9y-2","price":1756.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41360698212546,"sku":"I2NB9y-3","price":1824.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41360698245314,"sku":"I2NB9y-4","price":1890.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41360698278082,"sku":"I2NB9y-5","price":1954.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41360698310850,"sku":"I2NB9y-6","price":2022.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41360698343618,"sku":"I2NB9r-1","price":1654.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41360698376386,"sku":"I2NB9r-2","price":1756.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41360698409154,"sku":"I2NB9r-3","price":1824.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41360698441922,"sku":"I2NB9r-4","price":1890.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41360698474690,"sku":"I2NB9r-5","price":1954.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41360698507458,"sku":"I2NB9r-6","price":2022.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41360698540226,"sku":"I2NB9w-1","price":1654.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41360698572994,"sku":"I2NB9w-2","price":1756.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41360698605762,"sku":"I2NB9w-3","price":1824.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41360698638530,"sku":"I2NB9w-4","price":1890.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41360698671298,"sku":"I2NB9w-5","price":1954.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41360698736834,"sku":"I2NB9w-6","price":2022.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41360698769602,"sku":"I2NB8y-1","price":2652.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41360698802370,"sku":"I2NB8y-2","price":2493.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41360698835138,"sku":"I2NB8y-3","price":2568.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41360698867906,"sku":"I2NB8y-4","price":2643.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41360698900674,"sku":"I2NB8y-5","price":2176.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41360698933442,"sku":"I2NB8y-6","price":2236.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41360698966210,"sku":"I2NB18r-1","price":1930.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41360698998978,"sku":"I2NB18r-2","price":1995.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41360699031746,"sku":"I2NB18r-3","price":2055.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41360699064514,"sku":"I2NB18r-4","price":2115.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41360699097282,"sku":"I2NB18r-5","price":2176.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41360699130050,"sku":"I2NB18r-6","price":2236.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41360699162818,"sku":"I2NB18w-1","price":1930.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41360699195586,"sku":"I2NB18w-2","price":1995.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41360699228354,"sku":"I2NB18w-3","price":2055.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41360699261122,"sku":"I2NB18w-4","price":2115.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41360699293890,"sku":"I2NB18w-5","price":2176.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41360699326658,"sku":"I2NB18w-6","price":2460.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41360699359426,"sku":"I2NB21y-1","price":2388.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41360699392194,"sku":"I2NB21y-2","price":2485.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41360699424962,"sku":"I2NB21y-3","price":2578.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41360699457730,"sku":"I2NB21y-4","price":2656.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41360699490498,"sku":"I2NB21y-5","price":2791.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41360699523266,"sku":"I2NB21y-6","price":2845.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41360699556034,"sku":"I2NB22y-1","price":2460.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41360699588802,"sku":"I2NB22y-2","price":2526.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41360699621570,"sku":"I2NB22y-3","price":2592.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41360699654338,"sku":"I2NB22y-4","price":2725.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41360699687106,"sku":"I2NB22y-5","price":2791.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41360699785410,"sku":"I2NB22y-6","price":2857.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Silver2.png?v=1656932473"},{"product_id":"half-heart-family-birthstones-necklace-1","title":"Half Heart family Birthstones Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold necklace, made especially for you.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eThe Standard size is 3cm and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\" alt=\"Half Heart family Birthstones Necklace\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e \n \u003ctbody data-mce-fragment=\"1\"\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cmeta charset=\"UTF-8\"\u003e \n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr data-mce-fragment=\"1\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver ( For Sterling Silver Only) \/ 42cm","offer_id":41364256358594,"sku":"HHFBS-1","price":663.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver ( For Sterling Silver Only) \/ 45cm","offer_id":41364256391362,"sku":"HHFBS-2","price":694.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver ( For Sterling Silver Only) \/ 50cm","offer_id":41364256424130,"sku":"HHFBS-3","price":727.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver ( For Sterling Silver Only) \/ 55cm","offer_id":41364256456898,"sku":"HHFBS-4","price":762.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver ( For Sterling Silver Only) \/ 60cm","offer_id":41364256489666,"sku":"HHFBS-5","price":795.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver ( For Sterling Silver Only) \/ 65cm","offer_id":41364256522434,"sku":"HHFBS-6","price":828.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41364256555202,"sku":"HHFB9y-1","price":1792.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41364256587970,"sku":"HHFB9y-2","price":1825.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41364256620738,"sku":"HHFB9y-3","price":1891.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41364256653506,"sku":"HHFB9y-4","price":1959.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41364256686274,"sku":"HHFB9y-5","price":2023.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41364256719042,"sku":"HHFB9y-6","price":2091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41364256751810,"sku":"HHFB9r-1","price":1792.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41364256784578,"sku":"HHFB9r-2","price":1825.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41364256817346,"sku":"HHFB9r-3","price":1891.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41364256850114,"sku":"HHFB9r-4","price":1959.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41364256882882,"sku":"HHFB9r-5","price":2023.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41364256915650,"sku":"HHFB9r-6","price":2091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41364256948418,"sku":"HHFB9w-1","price":1891.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41364256981186,"sku":"HHFB9w-2","price":1926.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41364257013954,"sku":"HHFB9w-3","price":1992.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41364257046722,"sku":"HHFB9w-4","price":2056.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41364257079490,"sku":"HHFB9w-5","price":2124.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41364257112258,"sku":"HHFB9w-6","price":2190.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41364257145026,"sku":"HHFB18y-1","price":3087.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41364257177794,"sku":"HHFB18y-2","price":3123.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41364257210562,"sku":"HHFB18y-3","price":3189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41364257276098,"sku":"HHFB18y-4","price":3258.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41364257308866,"sku":"HHFB18y-5","price":3324.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41364257341634,"sku":"HHFB18y-6","price":3387.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41364257374402,"sku":"HHFB18r-1","price":3088.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41364257407170,"sku":"HHFB18r-2","price":3123.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41364257439938,"sku":"HHFB18r-3","price":3189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41364257472706,"sku":"HHFB18r-4","price":3258.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41364257505474,"sku":"HHFB18r-5","price":3324.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41364257538242,"sku":"HHFB18r-6","price":3387.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41364257571010,"sku":"HHFB18w-1","price":3189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41364257603778,"sku":"HHFB18w-2","price":3222.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41364257636546,"sku":"HHFB18w-3","price":3291.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41364257669314,"sku":"HHFB18w-4","price":3354.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41364257702082,"sku":"HHFB18w-5","price":3423.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41364257734850,"sku":"HHFB18w-6","price":3489.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41364257767618,"sku":"HHFB21y-1","price":3717.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41364257800386,"sku":"HHFB21y-2","price":3754.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41364257833154,"sku":"HHFB21y-3","price":3787.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41364257865922,"sku":"HHFB21y-4","price":3855.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41364257898690,"sku":"HHFB21y-5","price":3921.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41364257931458,"sku":"HHFB21y-6","price":3988.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41364257964226,"sku":"HHFB22y-1","price":3819.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41364257996994,"sku":"HHFB22y-2","price":3855.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41364258029762,"sku":"HHFB22y-3","price":3921.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41364258062530,"sku":"HHFB22y-4","price":3988.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41364258095298,"sku":"HHFB22y-5","price":4053.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41364258128066,"sku":"HHFB22y-6","price":4119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/m_big_110-01-2039-08_1.jpg?v=1656932496"},{"product_id":"couples-v-birthstones-necklace","title":"Couples V Names Birthstones Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold necklace, made especially for you.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eThe Standard Size is 3cm and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n \u003cspan data-mce-fragment=\"1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\" alt=\"Couples V Names Birthstones Necklace\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003ctable width=\"100%\" data-mce-fragment=\"1\"\u003e \n \u003ctbody data-mce-fragment=\"1\"\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \n \u003cdiv data-mce-fragment=\"1\"\u003e \n \u003cmeta charset=\"UTF-8\"\u003e \n \u003cbr data-mce-fragment=\"1\"\u003e \n \u003c\/div\u003e \u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cspan color=\"#000000\" size=\"4\" face=\"Arial\" data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e \u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr data-mce-fragment=\"1\"\u003e \n \u003ctd style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd data-mce-fragment=\"1\"\u003e \u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41375392039106,"sku":"CVBS-1","price":396.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41375392104642,"sku":"CVBS-2","price":429.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41375392137410,"sku":"CVBS-3","price":463.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41375392170178,"sku":"CVBS-4","price":496.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41375392202946,"sku":"CVBS-5","price":529.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41375392235714,"sku":"CVBS-6","price":562.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41375392268482,"sku":"CVB9y-1","price":991.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41375392301250,"sku":"CVB9y-2","price":1026.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41375392334018,"sku":"CVB9y-3","price":1093.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41375392366786,"sku":"CVB9y-4","price":1159.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41375392399554,"sku":"CVB9y-5","price":1228.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41375392432322,"sku":"CVB9y-6","price":1294.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41375392465090,"sku":"CVB9r-1","price":991.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41375392497858,"sku":"CVB9r-2","price":1026.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41375392530626,"sku":"CVB9r-3","price":1093.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41375392563394,"sku":"CVB9r-4","price":1159.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41375392596162,"sku":"CVB9r-5","price":1228.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41375392628930,"sku":"CVB9r-6","price":1294.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41375392694466,"sku":"CVB9w-1","price":1093.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41375392727234,"sku":"CVB9w-2","price":1126.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41375392760002,"sku":"CVB9w-3","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41375392825538,"sku":"CVB9w-4","price":1228.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41375392891074,"sku":"CVB9w-5","price":1261.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41375392923842,"sku":"CVB9w-6","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41375392956610,"sku":"CVB18y-1","price":2320.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41375392989378,"sku":"CVB18y-2","price":2355.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41375393022146,"sku":"CVB18y-3","price":2425.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41375393054914,"sku":"CVB18y-4","price":2491.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41375393087682,"sku":"CVB18y-5","price":2559.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41375393120450,"sku":"CVB18y-6","price":2625.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41375393153218,"sku":"CVB18r-1","price":2320.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41375393185986,"sku":"CVB18r-2","price":2355.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41375393218754,"sku":"CVB18r-3","price":2425.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41375393251522,"sku":"CVB18r-4","price":2491.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41375393284290,"sku":"CVB18r-5","price":2559.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41375393317058,"sku":"CVB18r-6","price":2625.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41375393349826,"sku":"CVB18w-1","price":2425.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41375393382594,"sku":"CVB18w-2","price":2458.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41375393415362,"sku":"CVB18w-3","price":2526.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41375393448130,"sku":"CVB18w-4","price":2592.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41375393480898,"sku":"CVB18w-5","price":2659.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41375393513666,"sku":"CVB18w-6","price":2724.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41375393546434,"sku":"CVB21y-1","price":3123.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41375393579202,"sku":"CVB21y-2","price":3156.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41375393611970,"sku":"CVB21y-3","price":3222.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41375393644738,"sku":"CVB21y-4","price":3291.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41375393677506,"sku":"CVB21y-5","price":3354.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41375393710274,"sku":"CVB21y-6","price":3423.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41375393743042,"sku":"CVB22y-1","price":3556.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41375393775810,"sku":"CVB22y-2","price":3589.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41375393808578,"sku":"CVB22y-3","price":3655.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41375393841346,"sku":"CVB22y-4","price":3721.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41375393906882,"sku":"CVB22y-5","price":3754.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41375393939650,"sku":"CVB22y-6","price":3787.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Profile.png?v=1656932522"},{"product_id":"birthstone-name-ring","title":"Birthstone Engraved Name Ring","description":"\u003cp\u003e\u003cspan\u003eBeautiful and strong, a ring will catch everyone’s eyes. The sophisticated and bright design makes a ring ideal to embellish your look. Perfect for every day. It will look better with other items to complete the collection with your personal flare. It is also a wonderful gift giving idea.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose and yellow solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":41375863832770,"sku":"BERS001","price":289.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":41375804489922,"sku":"BER9Y001","price":982.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":41375863963842,"sku":"BER9R001","price":982.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":41375863996610,"sku":"BER9W001","price":1086.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":41375804522690,"sku":"BER18Y001","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":41375864062146,"sku":"BER18R001","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":41375864094914,"sku":"BER18W001","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":41375864160450,"sku":"BER21Y001","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":41375864291522,"sku":"BER22Y001","price":2571.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/m_big_101-05-1738-06.jpg?v=1639398655"},{"product_id":"customized-name-band-ring","title":"Customized Name Band Ring","description":"\u003cp\u003e\u003cspan\u003eThis \u003cstrong\u003eCustomized \u003c\/strong\u003e\u003c\/span\u003e\u003cb\u003eName Ring\u003c\/b\u003e\u003cspan\u003e is perfect to show a daily reminder of love, promise, family or friendship between you and the lucky receiver. Order one for her or personalize one as a treat for yourself. Its simplicity can give you a classic elegance that compliments. The unique piece matches with any daily outfit and it is perfect to memorialize your loved one around your finger. A Romantic Gift for your girlfriend\/wife on any special occasion. \u003c\/span\u003e\u003cspan\u003eAn Ideal gift for anyone you love or a special gift for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose and yellow solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":41383418757314,"sku":"CNBRS001","price":356.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":41383418822850,"sku":"CNBR9Y001","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":41383418855618,"sku":"CNBR9R001","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":41383418888386,"sku":"CNBR9W001","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":41383418921154,"sku":"CNBR18Y001","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":41383418953922,"sku":"CNBR18R001","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":41383418986690,"sku":"CNBR18W001","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":41383419019458,"sku":"CNBR21Y001","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":41383419052226,"sku":"CNBR22Y001","price":2571.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/12321232-_1.png?v=1660809474"},{"product_id":"engraved-double-name-ring","title":"Engraved Double Name Ring","description":"\u003cp\u003e\u003cspan\u003eThis Engraved Double Name Ring\u003c\/span\u003e\u003cspan\u003e is perfect to show a daily reminder of love, promise, family or friendship between you and the one you love . Order one for her or personalize one as a treat for yourself. Its simplicity can give you a classic elegance that compliments. The unique piece matches with any daily outfit and it is perfect to memorialize your loved one around your finger. A Romantic Gift for your girlfriend\/wife on any special occasion. \u003c\/span\u003e\u003cspan\u003eAn Ideal gift for anyone you love or a special gift for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose and yellow solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":41386630578370,"sku":"EDNRS001","price":322.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":41386630611138,"sku":"EDNR9Y001","price":955.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":41386630643906,"sku":"EDNR9R001","price":955.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":41386630676674,"sku":"EDNR9W001","price":1052.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":41386630709442,"sku":"EDNR18Y001","price":1615.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":41386630742210,"sku":"EDNR18R001","price":1615.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":41386630774978,"sku":"EDNR18W001","price":1712.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":41386630807746,"sku":"EDNR21Y001","price":2240.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":41386630840514,"sku":"EDNR22Y001","price":2404.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/il_794xN.2901001138_p9kn1.jpg?v=1639640659"},{"product_id":"roman-numeral-ring","title":"Roman Numeral Ring","description":"\u003cp\u003e\u003cspan\u003eThis \u003cstrong\u003eCustomized Numeral \u003c\/strong\u003e\u003c\/span\u003e\u003cb\u003eRing\u003c\/b\u003e\u003cspan\u003e is perfect to show a daily reminder of love, promise, family or friendship between you and the lucky receiver. Order one for her or personalize one as a treat for yourself. Its simplicity can give you a classic elegance that compliments. The unique piece matches with any daily outfit and it is perfect to memorialize your loved one around your finger. A Romantic Gift for your girlfriend\/wife on any special occasion. \u003c\/span\u003e\u003cspan\u003eAn Ideal gift for anyone you love or a special gift for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose and yellow solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":41386772725954,"sku":"RNR-S","price":356.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":41386772758722,"sku":"RNR-9Y","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":41386772791490,"sku":"RNR-9R","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":41386772824258,"sku":"RNR-9W","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":41386772857026,"sku":"RNR-18Y","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":41386772889794,"sku":"RNR-18R","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":41386772922562,"sku":"RNR-18W","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":41386772955330,"sku":"RNR-21Y","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":41386772988098,"sku":"RNR-22Y","price":2571.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Roman-Numeral-Ring-2_r_800x1y.png?v=1656932605"},{"product_id":"name-ring","title":"Simple Name Ring","description":"Simple and elegant, our name rings are a perfect way to say your name. \u003cbr\u003eThis unique and original design has been created by a master craftsman and is bound to be cherished for generations to come. The name ring features a simple design, making it easy to use, clean or not touch. Each name ring can hold up to 10 letters including numbers only.","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":41387081957570,"sku":"NRS001","price":356.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":41387081990338,"sku":"NR9Y001","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":41387082023106,"sku":"NR9R001","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":41387082055874,"sku":"NR9W001","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":41387082088642,"sku":"NR18Y001","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":41387082121410,"sku":"NR18R001","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":41387082154178,"sku":"NR18W001","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":41387082186946,"sku":"NR21Y001","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":41387082219714,"sku":"NR22Y001","price":2571.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Ring_Gold2.png?v=1673109097"},{"product_id":"couple-names-ring","title":"Couple Names Ring","description":"\u003cp\u003e\u003cspan\u003eThis \u003cstrong\u003eName \u003c\/strong\u003e\u003c\/span\u003e\u003cb\u003eRing\u003c\/b\u003e\u003cspan\u003e is perfect to show a daily reminder of love, promise, family or friendship between you and the lucky receiver. Order one for her or personalize one as a treat for yourself. Its simplicity can give you a classic elegance that compliments. The unique piece matches with any daily outfit and it is perfect to memorialize your loved one around your finger. A Romantic Gift for your girlfriend\/wife on any special occasion. \u003c\/span\u003e\u003cspan\u003eAn Ideal gift for anyone you love or a special gift for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose and yellow solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":41398729867458,"sku":"CNRS001","price":457.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":41398729900226,"sku":"CNR9Y001","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":41398729932994,"sku":"CNR9R001","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":41398729965762,"sku":"CNR9W001","price":1218.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":41398729998530,"sku":"CNR18Y001","price":1746.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":41398730031298,"sku":"CNR18R001","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":41398730064066,"sku":"CNR18W001","price":1878.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":41398730096834,"sku":"CNR21Y001","price":2404.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":41398730129602,"sku":"CNR22Y001","price":2638.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/download_1.png?v=1656932697"},{"product_id":"birth-year-necklace","title":"Birth year Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv\u003e \n \u003ch2 style=\"text-align: center;\"\u003e Birth Year Necklace \u003c\/h2\u003e \n \u003cp\u003eBirth Year Necklace The year of the birth is the year of the person you hold dear to your heart. This year is also the year you arrive in the world of Prime \u0026amp; Pure, and for good reason! A beautiful piece of handcrafted craftsmanship that is perfect to wear as a cross between birth month and the year of birth. It’s made from the highest quality materials and has been treated with a unique treatment to ensure all the attention is placed on your precious metal made especially for you.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv\u003e\n Choose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter the year that you want for the Birth Year Necklace .\n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e\n Birth Year Necklace Standard size  is 1.1 cm tall and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n Our jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cimg alt=\"Birth year Necklace\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Website_P_480x480.png?v=1640767574\"\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e \n \u003ctable width=\"100%\"\u003e \n \u003ctbody\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \n \u003cdiv\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003c\/div\u003e \u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003cp\u003eBirth Year Necklace .\u003c\/p\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41401951256770,"sku":"BYN-S1","price":143.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41401951289538,"sku":"BYN-S2","price":154.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41401951322306,"sku":"BYN-S3","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41401951355074,"sku":"BYN-S4","price":176.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41401951387842,"sku":"BYN-S5","price":187.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41401951420610,"sku":"BYN-S6","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 42cm","offer_id":41401951453378,"sku":"BYN-9y1","price":605.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 45cm","offer_id":41401951486146,"sku":"BYN-9y2","price":616.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 50cm","offer_id":41401951518914,"sku":"BYN-9y3","price":638.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 55cm","offer_id":41401951551682,"sku":"BYN-9y4","price":660.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 60cm","offer_id":41401951584450,"sku":"BYN-9y5","price":682.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 65cm","offer_id":41401951617218,"sku":"BYN-9y6","price":704.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 42cm","offer_id":41401951649986,"sku":"BYN-9r1","price":605.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 45cm","offer_id":41401951682754,"sku":"BYN-9r2","price":616.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 50cm","offer_id":41401951748290,"sku":"BYN-9r3","price":638.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 55cm","offer_id":41401951781058,"sku":"BYN-9r4","price":660.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 60cm","offer_id":41401951813826,"sku":"BYN-9r5","price":682.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 65cm","offer_id":41401951846594,"sku":"BYN-9r6","price":704.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 42cm","offer_id":41401951879362,"sku":"BYN-9w1","price":638.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 45cm","offer_id":41401951912130,"sku":"BYN-9w2","price":649.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 50cm","offer_id":41401951944898,"sku":"BYN-9w3","price":671.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 55cm","offer_id":41401951977666,"sku":"BYN-9w4","price":693.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 60cm","offer_id":41401952010434,"sku":"BYN-9w5","price":715.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 65cm","offer_id":41401952043202,"sku":"BYN-9w6","price":737.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 42cm","offer_id":41401952075970,"sku":"BYN-18y1","price":1001.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 45cm","offer_id":41401952108738,"sku":"BYN-18y2","price":1012.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 50cm","offer_id":41401952141506,"sku":"BYN-18y3","price":1034.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 55cm","offer_id":41401952174274,"sku":"BYN-18y4","price":1056.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 60cm","offer_id":41401952207042,"sku":"BYN-18y5","price":1078.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 65cm","offer_id":41401952239810,"sku":"BYN-18y6","price":1100.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 42cm","offer_id":41401952272578,"sku":"BYN-18r1","price":1001.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 45cm","offer_id":41401952305346,"sku":"BYN-18r2","price":1012.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 50cm","offer_id":41401952338114,"sku":"BYN-18r3","price":1034.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 55cm","offer_id":41401952370882,"sku":"BYN-18r4","price":1056.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 60cm","offer_id":41401952403650,"sku":"BYN-18r5","price":1078.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 65cm","offer_id":41401952436418,"sku":"BYN-18r6","price":1100.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 42cm","offer_id":41401952469186,"sku":"BYN-18w1","price":1034.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 45cm","offer_id":41401952501954,"sku":"BYN-18w2","price":1045.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 50cm","offer_id":41401952534722,"sku":"BYN-18w3","price":1067.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 55cm","offer_id":41401952567490,"sku":"BYN-18w4","price":1089.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 60cm","offer_id":41401952600258,"sku":"BYN-18w5","price":1111.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 65cm","offer_id":41401952633026,"sku":"BYN-18w6","price":1133.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 42cm","offer_id":41401952665794,"sku":"BYN-21y1","price":1210.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 45cm","offer_id":41401952698562,"sku":"BYN-21y2","price":1221.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 50cm","offer_id":41401952731330,"sku":"BYN-21y3","price":1243.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 55cm","offer_id":41401952764098,"sku":"BYN-21y4","price":1265.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 60cm","offer_id":41401952796866,"sku":"BYN-21y5","price":1287.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 65cm","offer_id":41401952829634,"sku":"BYN-21y6","price":1309.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 42cm","offer_id":41401952895170,"sku":"BYN-22y1","price":1342.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 45cm","offer_id":41401952927938,"sku":"BYN-22y2","price":1353.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 50cm","offer_id":41401952960706,"sku":"BYN-22y3","price":1375.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 55cm","offer_id":41401952993474,"sku":"BYN-22y4","price":1397.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 60cm","offer_id":41401953026242,"sku":"BYN-22y5","price":1419.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 65cm","offer_id":41401953059010,"sku":"BYN-22y6","price":1430.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/UseG-_1.png?v=1660809341"},{"product_id":"sideway-big-letter-necklace","title":"Sideway Big Letter Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv\u003e \n \u003ch2 style=\"text-align: center;\"\u003eSideway Letter Necklace\u003c\/h2\u003e \n \u003cp style=\"text-align: center;\"\u003eSideway Letter Necklace - Gift for your loved ones\u003cbr\u003e\u003cbr\u003e♥Great for layering with other necklaces or minimalist wear.\u003cbr\u003e\u003cbr\u003e♥Big Letter initial necklace - perfect for a meaningful gift to someone special or yourself.\u003cbr\u003e\u003cbr\u003eStyle: Alphabet Initial Necklace\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv\u003e\n Choose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e\n The Standard Size  is 5cm tall and 1mm thick or less . Proudly designed and handcrafted in Australia.  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n Our jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cimg src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164207200961e007c9a7e908997.png\" alt=\"Sideway Big Letter Necklace\" width=\"500\" height=\"335\"\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e \n \u003ctable width=\"100%\"\u003e \n \u003ctbody\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \n \u003cdiv\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003c\/div\u003e \u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003cp\u003eSideway Big Letter Necklace \u003c\/p\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41403966030018,"sku":"BLN-S1","price":342.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41403966062786,"sku":"BLN-S2","price":370.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41403966095554,"sku":"BLN-S3","price":397.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41403966128322,"sku":"BLN-S4","price":423.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41403966161090,"sku":"BLN-S5","price":450.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41403966193858,"sku":"BLN-S6","price":504.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 42cm","offer_id":41403966226626,"sku":"BLN-9y1","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 45cm","offer_id":41403966259394,"sku":"BLN-9y2","price":1222.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 50cm","offer_id":41403966292162,"sku":"BLN-9y3","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 55cm","offer_id":41403966324930,"sku":"BLN-9y4","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 60cm","offer_id":41403966357698,"sku":"BLN-9y5","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 65cm","offer_id":41403966390466,"sku":"BLN-9y6","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 42cm","offer_id":41403966423234,"sku":"BLN-9r1","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 45cm","offer_id":41403966456002,"sku":"BLN-9r2","price":1222.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 50cm","offer_id":41403966488770,"sku":"BLN-9r3","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 55cm","offer_id":41403966521538,"sku":"BLN-9r4","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 60cm","offer_id":41403966554306,"sku":"BLN-9r5","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 65cm","offer_id":41403966587074,"sku":"BLN-9r6","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 42cm","offer_id":41403966619842,"sku":"BLN-9w1","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 45cm","offer_id":41403966652610,"sku":"BLN-9w2","price":1303.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 50cm","offer_id":41403966685378,"sku":"BLN-9w3","price":1354.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 55cm","offer_id":41403966718146,"sku":"BLN-9w4","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 60cm","offer_id":41403966750914,"sku":"BLN-9w5","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 65cm","offer_id":41403966783682,"sku":"BLN-9w6","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 42cm","offer_id":41403966816450,"sku":"BLN-18y1","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 45cm","offer_id":41403966849218,"sku":"BLN-18y2","price":2100.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 50cm","offer_id":41403966881986,"sku":"BLN-18y3","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 55cm","offer_id":41403966914754,"sku":"BLN-18y4","price":2205.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 60cm","offer_id":41403966947522,"sku":"BLN-18y5","price":2260.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 65cm","offer_id":41403966980290,"sku":"BLN-18y6","price":2313.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 42cm","offer_id":41403967013058,"sku":"BLN-18r1","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 45cm","offer_id":41403967045826,"sku":"BLN-18r2","price":2100.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 50cm","offer_id":41403967078594,"sku":"BLN-18r3","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 55cm","offer_id":41403967111362,"sku":"BLN-18r4","price":2205.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 60cm","offer_id":41403967144130,"sku":"BLN-18r5","price":2260.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 65cm","offer_id":41403967176898,"sku":"BLN-18r6","price":2313.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 42cm","offer_id":41403967209666,"sku":"BLN-18w1","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 45cm","offer_id":41403967242434,"sku":"BLN-18w2","price":2179.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 50cm","offer_id":41403967275202,"sku":"BLN-18w3","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 55cm","offer_id":41403967307970,"sku":"BLN-18w4","price":2286.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 60cm","offer_id":41403967340738,"sku":"BLN-18w5","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 65cm","offer_id":41403967373506,"sku":"BLN-18w6","price":2394.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 42cm","offer_id":41403967406274,"sku":"BLN-21y1","price":2659.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 45cm","offer_id":41403967439042,"sku":"BLN-21y2","price":2683.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 50cm","offer_id":41403967471810,"sku":"BLN-21y3","price":2710.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 55cm","offer_id":41403967504578,"sku":"BLN-21y4","price":2764.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 60cm","offer_id":41403967537346,"sku":"BLN-21y5","price":2817.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 65cm","offer_id":41403967570114,"sku":"BLN-21y6","price":2872.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 42cm","offer_id":41403967602882,"sku":"BLN-22y1","price":3057.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 45cm","offer_id":41403967635650,"sku":"BLN-22y2","price":2805.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 50cm","offer_id":41403967668418,"sku":"BLN-22y3","price":2853.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 55cm","offer_id":41403967701186,"sku":"BLN-22y4","price":2902.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 60cm","offer_id":41403967733954,"sku":"BLN-22y5","price":2949.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 65cm","offer_id":41403967766722,"sku":"BLN-22y6","price":2997.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/g.jpg?v=1640095597"},{"product_id":"sideways-initial-necklace","title":"Sideways Initials Necklace","description":"\u003cdiv\u003e\n\u003ch2 style=\"text-align: center;\"\u003eSideways Initials Necklace\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e♥ Sideway Letter Necklace - Gift for your loved ones\u003cbr\u003e\u003cbr\u003e♥Great for layering with other necklaces or minimalist wear.\u003cbr\u003e\u003cbr\u003e♥Big Letter initial necklace - perfect for a meaningful gift to someone special or yourself.\u003cbr\u003e\u003cbr\u003eStyle: Alphabet Initial Necklace\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eThe Standard Size is 6.5mm tall and at least 1mm thick . Proudly designed and handcrafted in Australia.  \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"335\" width=\"500\" alt=\"Sideways Initials Necklace\" src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164206524461dfed5c8dcd3627.png\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eSideways Initials Necklace\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41404122595522,"sku":"SIN-S1","price":315.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41404122628290,"sku":"SIN-S2","price":342.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41404122661058,"sku":"SIN-S3","price":370.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41404122693826,"sku":"SIN-S4","price":397.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41404122726594,"sku":"SIN-S5","price":423.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41404122759362,"sku":"SIN-S6","price":531.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 42cm","offer_id":41404122792130,"sku":"SIN-9y1","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 45cm","offer_id":41404122824898,"sku":"SIN-9y2","price":1222.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 50cm","offer_id":41404122857666,"sku":"SIN-9y3","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 55cm","offer_id":41404122890434,"sku":"SIN-9y4","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 60cm","offer_id":41404122923202,"sku":"SIN-9y5","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 65cm","offer_id":41404122955970,"sku":"SIN-9y6","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 42cm","offer_id":41404122988738,"sku":"SIN-9r1","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 45cm","offer_id":41404123021506,"sku":"SIN-9r2","price":1222.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 50cm","offer_id":41404123087042,"sku":"SIN-9r3","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 55cm","offer_id":41404123119810,"sku":"SIN-9r4","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 60cm","offer_id":41404123152578,"sku":"SIN-9r5","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 65cm","offer_id":41404123185346,"sku":"SIN-9r6","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 42cm","offer_id":41404123218114,"sku":"SIN-9w1","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 45cm","offer_id":41404123250882,"sku":"SIN-9w2","price":1303.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 50cm","offer_id":41404123283650,"sku":"SIN-9w3","price":1354.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 55cm","offer_id":41404123316418,"sku":"SIN-9w4","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 60cm","offer_id":41404123349186,"sku":"SIN-9w5","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 65cm","offer_id":41404123381954,"sku":"SIN-9w6","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 42cm","offer_id":41404123414722,"sku":"SIN-18y1","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 45cm","offer_id":41404123447490,"sku":"SIN-18y2","price":2100.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 50cm","offer_id":41404123480258,"sku":"SIN-18y3","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 55cm","offer_id":41404123513026,"sku":"SIN-18y4","price":2205.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 60cm","offer_id":41404123545794,"sku":"SIN-18y5","price":2260.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 65cm","offer_id":41404123578562,"sku":"SIN-18y6","price":2313.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 42cm","offer_id":41404123611330,"sku":"SIN-18r1","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 45cm","offer_id":41404123644098,"sku":"SIN-18r2","price":2100.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 50cm","offer_id":41404123676866,"sku":"SIN-18r3","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 55cm","offer_id":41404123709634,"sku":"SIN-18r4","price":2205.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 60cm","offer_id":41404123742402,"sku":"SIN-18r5","price":2260.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 65cm","offer_id":41404123775170,"sku":"SIN-18r6","price":2313.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 42cm","offer_id":41404123807938,"sku":"SIN-18w1","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 45cm","offer_id":41404123840706,"sku":"SIN-18w2","price":2179.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 50cm","offer_id":41404123873474,"sku":"SIN-18w3","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 55cm","offer_id":41404123906242,"sku":"SIN-18w4","price":2286.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 60cm","offer_id":41404123939010,"sku":"SIN-18w5","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 65cm","offer_id":41404123971778,"sku":"SIN-18w6","price":2394.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 42cm","offer_id":41404124004546,"sku":"SIN-21y1","price":2659.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 45cm","offer_id":41404124037314,"sku":"SIN-21y2","price":2683.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 50cm","offer_id":41404124102850,"sku":"SIN-21y3","price":2710.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 55cm","offer_id":41404124135618,"sku":"SIN-21y4","price":2764.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 60cm","offer_id":41404124168386,"sku":"SIN-21y5","price":2817.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 65cm","offer_id":41404124201154,"sku":"SIN-21y6","price":2872.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 42cm","offer_id":41404124233922,"sku":"SIN-22y1","price":3057.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 45cm","offer_id":41404124266690,"sku":"SIN-22y2","price":3085.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 50cm","offer_id":41404124299458,"sku":"SIN-22y3","price":3138.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 55cm","offer_id":41404124332226,"sku":"SIN-22y4","price":3192.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 60cm","offer_id":41404124364994,"sku":"SIN-22y5","price":3243.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 65cm","offer_id":41404124397762,"sku":"SIN-22y6","price":3295.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/51I9iPjWLaL._SL1500.jpg?v=1640098817"},{"product_id":"birth-flower-name-necklace","title":"Birth Flower Name Necklace","description":"\u003cbody\u003e\n \n \n \u003ch2 style=\"text-align: center;\"\u003eBirth Flower Name Necklace \u003c\/h2\u003e \n \u003cp\u003ebirth flower name necklace of our new little angels is a perfect gift for your loved one or the occasion. This gorgeous pendant can be personalized with up to [10] characters of your choice and can make a thoughtful addition to any piece you love. \u003cbr\u003eThe perfect piece for birthdays! Personalized Birth Flower Name Necklace , birth month flower, or any special date. Simply add birth flowers charms. Choose from birthstone options such as: \u003cbr\u003eA beautiful flower with a heart \u003cbr\u003eAnointing your loved ones' heart \u003cbr\u003eAdd a personal touch to thebirth flower name necklace of your choice \u003cbr\u003eGift your loved one this gift that much more personalized than a birth cylinder name, but also last forever! birth flower name necklace A name symbolizes life's first love, and a name is an expression of that. A flower represents hope and connection, and the name of a flower can help us to rise to new heights of joy, focus and self-love. The name of a flower is never too small, so when you’re wearing this name necklace, it can remind you of what matters most. for example birth flower necklace with name The name of this flower is 'Isobelia'. It has a sweet scent that brings to mind a warm, all-vegetable aroma. This flower can be found in the ten most common names: 'Buddie' or 'Halsey', and it's also available for a special name like 'Sugar.' The perfect gift - the birth flowers are the perfect way to display your love for the planet!\u003c\/p\u003e \n \u003cp\u003ebirth flower name necklace , is a beautiful gift for your loved one. This pendant can be personalized with up to [10] characters Personalized and customised Birth Flower Name Necklace  The perfect piece for birthdays to rise to new heights of joy, focus self-love others Love\u003cimg alt=\"Birth Flower Name Necklace\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Website_P_480x480.png?v=1640767574\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41407251546306,"sku":"BNN-S1","price":414.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41407251611842,"sku":"BNN-S2","price":452.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41407251677378,"sku":"BNN-S3","price":488.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41407251742914,"sku":"BNN-S4","price":523.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41407251972290,"sku":"BNN-S5","price":558.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41407252037826,"sku":"BNN-S6","price":628.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 42cm","offer_id":41407252103362,"sku":"BNN-9y1","price":1364.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 45cm","offer_id":41407252136130,"sku":"BNN-9y2","price":1400.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 50cm","offer_id":41407252168898,"sku":"BNN-9y3","price":1470.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 55cm","offer_id":41407252234434,"sku":"BNN-9y4","price":1540.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 60cm","offer_id":41407252299970,"sku":"BNN-9y5","price":1612.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 65cm","offer_id":41407252332738,"sku":"BNN-9y6","price":1680.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 42cm","offer_id":41407252365506,"sku":"BNN-9r1","price":1364.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 45cm","offer_id":41407252398274,"sku":"BNN-9r2","price":1400.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 50cm","offer_id":41407252431042,"sku":"BNN-9r3","price":1470.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 55cm","offer_id":41407252463810,"sku":"BNN-9r4","price":1540.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 60cm","offer_id":41407252496578,"sku":"BNN-9r5","price":1612.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 65cm","offer_id":41407252529346,"sku":"BNN-9r6","price":1680.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 42cm","offer_id":41407252562114,"sku":"BNN-9w1","price":1470.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 45cm","offer_id":41407252594882,"sku":"BNN-9w2","price":1540.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 50cm","offer_id":41407252627650,"sku":"BNN-9w3","price":1612.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 55cm","offer_id":41407252660418,"sku":"BNN-9w4","price":1680.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 60cm","offer_id":41407252693186,"sku":"BNN-9w5","price":1752.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 65cm","offer_id":41407252725954,"sku":"BNN-9w6","price":1822.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 42cm","offer_id":41407252758722,"sku":"BNN-18y1","price":2772.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 45cm","offer_id":41407252791490,"sku":"BNN-18y2","price":2843.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 50cm","offer_id":41407252824258,"sku":"BNN-18y3","price":2912.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 55cm","offer_id":41407252857026,"sku":"BNN-18y4","price":2984.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 60cm","offer_id":41407252889794,"sku":"BNN-18y5","price":3054.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 65cm","offer_id":41407252922562,"sku":"BNN-18y6","price":3124.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 42cm","offer_id":41407252955330,"sku":"BNN-18r1","price":2772.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 45cm","offer_id":41407252988098,"sku":"BNN-18r2","price":2843.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 50cm","offer_id":41407253020866,"sku":"BNN-18r3","price":2912.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 55cm","offer_id":41407253053634,"sku":"BNN-18r4","price":2984.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 60cm","offer_id":41407253086402,"sku":"BNN-18r5","price":3054.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 65cm","offer_id":41407253119170,"sku":"BNN-18r6","price":3124.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 42cm","offer_id":41407253151938,"sku":"BNN-18w1","price":2878.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 45cm","offer_id":41407253184706,"sku":"BNN-18w2","price":2948.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 50cm","offer_id":41407253217474,"sku":"BNN-18w3","price":3019.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 55cm","offer_id":41407253250242,"sku":"BNN-18w4","price":3088.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 60cm","offer_id":41407253283010,"sku":"BNN-18w5","price":3160.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 65cm","offer_id":41407253315778,"sku":"BNN-18w6","price":3230.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 42cm","offer_id":41407253381314,"sku":"BNN-21y1","price":3515.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 45cm","offer_id":41407253414082,"sku":"BNN-21y2","price":3550.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 50cm","offer_id":41407253446850,"sku":"BNN-21y3","price":3620.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 55cm","offer_id":41407253479618,"sku":"BNN-21y4","price":3691.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 60cm","offer_id":41407253512386,"sku":"BNN-21y5","price":3760.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 65cm","offer_id":41407253545154,"sku":"BNN-21y6","price":3830.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 42cm","offer_id":41407253577922,"sku":"BNN-22y1","price":3620.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 45cm","offer_id":41407253610690,"sku":"BNN-22y2","price":3654.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 50cm","offer_id":41407253643458,"sku":"BNN-22y3","price":3726.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 55cm","offer_id":41407253676226,"sku":"BNN-22y4","price":3796.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 60cm","offer_id":41407253708994,"sku":"BNN-22y5","price":3867.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 65cm","offer_id":41407253741762,"sku":"BNN-22y6","price":3936.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Gold-2d239cb4-8f68-4d47-b7ec-f8a855f42a8e2-_1.png?v=1660809337"},{"product_id":"spaced-letters-name-necklace","title":"Spaced Letters Name Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv\u003e \n \u003ch2 style=\"text-align: center;\"\u003eSpaced Letters Name Necklace\u003c\/h2\u003e \n \u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e♥ Spaced Letters Name  Necklace - Gift for your loved ones\u003cbr\u003e\u003cbr\u003e♥Great for layering with other necklaces or minimalist wear.\u003cbr\u003e\u003cbr\u003e♥Big Letter initial necklace - perfect for a meaningful gift to someone special or yourself.\u003c\/p\u003e \n \u003cp style=\"text-align: center;\"\u003eLetter names are always a good idea to use for personalization. Choose between the above symbols and letters: numbers or symbols. We will make sure the letter you will enter is suitable for the letter it corresponds with. If you would like us to create your custom options, please contact us before proceeding.\u003cbr\u003e\u003cbr\u003eStyle: Alphabet Initial Necklace\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv\u003e\n Choose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e\n The Standard Size  is 1cm tall and at least 1mm thick . Proudly designed and handcrafted in Australia.  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n Our jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cimg src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164205505861dfc592119697868.png\" alt=\"Spaced Letters Name Necklace\" width=\"509\" height=\"341\"\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e \n \u003ctable width=\"100%\"\u003e \n \u003ctbody\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \n \u003cdiv\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003c\/div\u003e \u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41410598371522,"sku":"SLNN-S1","price":597.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41410598404290,"sku":"SLNN-S2","price":636.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41410598437058,"sku":"SLNN-S3","price":663.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41410598469826,"sku":"SLNN-S4","price":717.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41410598502594,"sku":"SLNN-S5","price":744.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41410598535362,"sku":"SLNN-S6","price":796.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 42cm","offer_id":41410598568130,"sku":"SLNN-9y1","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 45cm","offer_id":41410598600898,"sku":"SLNN-9y2","price":1354.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 50cm","offer_id":41410598633666,"sku":"SLNN-9y3","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 55cm","offer_id":41410598666434,"sku":"SLNN-9y4","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 60cm","offer_id":41410598699202,"sku":"SLNN-9y5","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 65cm","offer_id":41410598731970,"sku":"SLNN-9y6","price":1569.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 42cm","offer_id":41410598764738,"sku":"SLNN-9r1","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 45cm","offer_id":41410598797506,"sku":"SLNN-9r2","price":1354.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 50cm","offer_id":41410598830274,"sku":"SLNN-9r3","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 55cm","offer_id":41410598863042,"sku":"SLNN-9r4","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 60cm","offer_id":41410598895810,"sku":"SLNN-9r5","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 65cm","offer_id":41410598928578,"sku":"SLNN-9r6","price":1569.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 42cm","offer_id":41410598961346,"sku":"SLNN-9w1","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 45cm","offer_id":41410598994114,"sku":"SLNN-9w2","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 50cm","offer_id":41410599026882,"sku":"SLNN-9w3","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 55cm","offer_id":41410599059650,"sku":"SLNN-9w4","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 60cm","offer_id":41410599092418,"sku":"SLNN-9w5","price":1594.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 65cm","offer_id":41410599125186,"sku":"SLNN-9w6","price":1645.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 42cm","offer_id":41410599157954,"sku":"SLNN-18y1","price":2205.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 45cm","offer_id":41410599190722,"sku":"SLNN-18y2","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 50cm","offer_id":41410599223490,"sku":"SLNN-18y3","price":2286.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 55cm","offer_id":41410599256258,"sku":"SLNN-18y4","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 60cm","offer_id":41410599289026,"sku":"SLNN-18y5","price":2394.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 65cm","offer_id":41410599321794,"sku":"SLNN-18y6","price":2445.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 42cm","offer_id":41410599354562,"sku":"SLNN-18r1","price":2205.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 45cm","offer_id":41410599387330,"sku":"SLNN-18r2","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 50cm","offer_id":41410599420098,"sku":"SLNN-18r3","price":2286.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 55cm","offer_id":41410599452866,"sku":"SLNN-18r4","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 60cm","offer_id":41410599485634,"sku":"SLNN-18r5","price":2394.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 65cm","offer_id":41410599518402,"sku":"SLNN-18r6","price":2445.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 42cm","offer_id":41410599551170,"sku":"SLNN-18w1","price":2286.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 45cm","offer_id":41410599583938,"sku":"SLNN-18w2","price":2313.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 50cm","offer_id":41410599616706,"sku":"SLNN-18w3","price":2367.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 55cm","offer_id":41410599682242,"sku":"SLNN-18w4","price":2418.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 60cm","offer_id":41410599715010,"sku":"SLNN-18w5","price":2470.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 65cm","offer_id":41410599747778,"sku":"SLNN-18w6","price":2526.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 42cm","offer_id":41410599780546,"sku":"SLNN-21y1","price":2791.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 45cm","offer_id":41410599813314,"sku":"SLNN-21y2","price":2817.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 50cm","offer_id":41410599846082,"sku":"SLNN-21y3","price":2845.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 55cm","offer_id":41410599878850,"sku":"SLNN-21y4","price":2898.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 60cm","offer_id":41410599911618,"sku":"SLNN-21y5","price":2925.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 65cm","offer_id":41410599944386,"sku":"SLNN-21y6","price":3004.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 42cm","offer_id":41410599977154,"sku":"SLNN-22y1","price":3192.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 45cm","offer_id":41410600009922,"sku":"SLNN-22y2","price":3217.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 50cm","offer_id":41410600042690,"sku":"SLNN-22y3","price":3270.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 55cm","offer_id":41410600075458,"sku":"SLNN-22y4","price":3324.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 60cm","offer_id":41410600108226,"sku":"SLNN-22y5","price":3376.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 65cm","offer_id":41410600140994,"sku":"SLNN-22y6","price":3432.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/YG.png?v=1656932795"},{"product_id":"engraved-disc-id-bracelet","title":"Engraved Disc ID Bracelet","description":"\u003cbody\u003e\n \n \n \u003ch2 style=\"text-align: center;\"\u003eEngraved Disc ID Bracelet\u003c\/h2\u003e \n \u003cdiv style=\"text-align: center;\"\u003e \n \u003cbr\u003e \n \u003cp\u003ePersonalized Initial Disc Bracelet ,Custom Charm Bracelet ,Minimalist Bracelet For Women ,Dainty Initial Bracelet , Disk Bracelet .\u003cbr\u003e\u003cbr\u003eIt can be engraved  with initials, dates\u003cbr\u003eStunning gift for yourself, your loved ones, bridesmaids, weddings.\u003cbr\u003e\u003cbr\u003e▲ Disc Size: 12.7mm; Comes in high quality metal at least 0.8 mm thick. Proudly designed and handcrafted in Australia.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv\u003e\n Choose your preferred chain length(16.5,17.5,18.5,19.5,20.5cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n Our jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Website_P_480x480.png?v=1640767574\" alt=\"Engraved Disc ID Bracelet\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Website_P_480x480.png?v=1640767574\"\u003e \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e \n \u003ctable width=\"100%\"\u003e \n \u003ctbody\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \n \u003cdiv\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003c\/div\u003e \u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 16.5 cm","offer_id":41411164012738,"sku":"DIDB-S1","price":370.5,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 17.5 cm","offer_id":41411164045506,"sku":"DIDB-S2","price":397.5,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 18.5 cm","offer_id":41411164078274,"sku":"DIDB-S3","price":423.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 19.5 cm","offer_id":41411164111042,"sku":"DIDB-S4","price":450.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 20.5 cm","offer_id":41411164143810,"sku":"DIDB-S5","price":478.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":41411139174594,"sku":"DIDB-9y1","price":717.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":41411139207362,"sku":"DIDB-9y2","price":769.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":41411139240130,"sku":"DIDB-9y3","price":820.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":41411139272898,"sku":"DIDB-9y4","price":876.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":41411139305666,"sku":"DIDB-9y5","price":928.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 16.5 cm","offer_id":41411139338434,"sku":"DIDB-9r1","price":717.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 17.5 cm","offer_id":41411139371202,"sku":"DIDB-9r2","price":769.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 18.5 cm","offer_id":41411139403970,"sku":"DIDB-9r3","price":820.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 19.5 cm","offer_id":41411139436738,"sku":"DIDB-9r4","price":876.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 20.5 cm","offer_id":41411139469506,"sku":"DIDB-9r5","price":928.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 16.5 cm","offer_id":41411139502274,"sku":"DIDB-9w1","price":876.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 17.5 cm","offer_id":41411139535042,"sku":"DIDB-9w2","price":928.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 18.5 cm","offer_id":41411139567810,"sku":"DIDB-9w3","price":982.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 19.5 cm","offer_id":41411139600578,"sku":"DIDB-9w4","price":1035.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 20.5 cm","offer_id":41411139633346,"sku":"DIDB-9w5","price":1089.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":41411139666114,"sku":"DIDB-18y1","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":41411139698882,"sku":"DIDB-18y2","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":41411139731650,"sku":"DIDB-18y3","price":1435.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":41411139764418,"sku":"DIDB-18y4","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":41411139797186,"sku":"DIDB-18y5","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 16.5 cm","offer_id":41411139829954,"sku":"DIDB-18r1","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 17.5 cm","offer_id":41411139862722,"sku":"DIDB-18r2","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 18.5 cm","offer_id":41411139895490,"sku":"DIDB-18r3","price":1435.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 19.5 cm","offer_id":41411139928258,"sku":"DIDB-18r4","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 20.5 cm","offer_id":41411139961026,"sku":"DIDB-18r5","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 16.5 cm","offer_id":41411139993794,"sku":"DIDB-18w1","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 17.5 cm","offer_id":41411140026562,"sku":"DIDB-18w2","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 18.5 cm","offer_id":41411140059330,"sku":"DIDB-18w3","price":1594.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 19.5 cm","offer_id":41411140092098,"sku":"DIDB-18w4","price":1645.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 20.5 cm","offer_id":41411140157634,"sku":"DIDB-18w5","price":1701.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":41411140190402,"sku":"DIDB-21y1","price":2020.5,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":41411140223170,"sku":"DIDB-21y2","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":41411140255938,"sku":"DIDB-21y3","price":2128.5,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":41411140288706,"sku":"DIDB-21y4","price":2179.5,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":41411140321474,"sku":"DIDB-21y5","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":41411140354242,"sku":"DIDB-22y1","price":2551.5,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":41411140387010,"sku":"DIDB-22y2","price":2370.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":41411140419778,"sku":"DIDB-22y3","price":2418.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":41411140452546,"sku":"DIDB-22y4","price":2464.5,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":41411140485314,"sku":"DIDB-22y5","price":2514.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/YG_e9ef59da-6592-4812-8855-edccc078a0cd.jpg?v=1640255172"},{"product_id":"engraved-heart-bracelet","title":"Engraved Heart Bracelet","description":"\u003cbody\u003e\n \n \n \u003ch2 style=\"text-align: center;\"\u003eEngraved Heart Bracelet \u003c\/h2\u003e \n \u003cdiv style=\"text-align: center;\"\u003e \n \u003cbr\u003e \n \u003cp\u003ePersonalized Initial Heart Bracelet ,Custom Charm Bracelet ,Minimalist Bracelet For Women ,Dainty Initial Bracelet , Heart Bracelet .\u003cbr\u003e\u003cbr\u003eIt can be engraved with initials, dates\u003cbr\u003eStunning gift for yourself, your loved ones, bridesmaids, weddings. \u003c\/p\u003e \n \u003cp\u003eA daintier version of the original. This is a unique and beautiful design that is sure to be a hit with both men or women. This piece would look great on any wrist but the best part: it's engraved with your initial or initials! Please select the characters you like best. If you don't have a positive experience for any reason - please do let us know and we will try new things! It is a great gift idea.\u003cbr\u003e\u003cbr\u003e▲Heart Size: 12.7mm; Comes in high quality metal at least 0.8 mm thick. Proudly designed and handcrafted in Australia.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv\u003e\n Choose your preferred chain length(16.5,17.5,18.5,19.5,20.5cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e\n if you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\n \u003c\/div\u003e \n \u003ch2 style=\"text-align: center;\"\u003e \u003c\/h2\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n Our jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cimg src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164205698961dfcd1ddd22f8834.png\" alt=\"Engraved Heart Bracelet\" width=\"501\" height=\"335\"\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e \n \u003ctable width=\"100%\"\u003e \n \u003ctbody\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \n \u003cdiv\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003c\/div\u003e \u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003cp\u003eEngraved Heart Bracelet \u003c\/p\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 16.5 cm","offer_id":41411339452610,"sku":"HeartB-S1","price":370.5,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 17.5 cm","offer_id":41411339485378,"sku":"HeartB-S2","price":397.5,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 18.5 cm","offer_id":41411339518146,"sku":"HeartB-S3","price":423.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 19.5 cm","offer_id":41411339550914,"sku":"HeartB-S4","price":450.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 20.5 cm","offer_id":41411339583682,"sku":"HeartB-S5","price":478.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":41411339616450,"sku":"HeartB-9y1","price":717.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":41411339649218,"sku":"HeartB-9y2","price":769.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":41411339681986,"sku":"HeartB-9y3","price":820.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":41411339714754,"sku":"HeartB-9y4","price":876.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":41411339747522,"sku":"HeartB-9y5","price":928.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 16.5 cm","offer_id":41411339780290,"sku":"HeartB-9r1","price":717.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 17.5 cm","offer_id":41411339813058,"sku":"HeartB-9r2","price":769.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 18.5 cm","offer_id":41411339845826,"sku":"HeartB-9r3","price":820.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 19.5 cm","offer_id":41411339878594,"sku":"HeartB-9r4","price":876.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 20.5 cm","offer_id":41411339911362,"sku":"HeartB-9r5","price":928.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 16.5 cm","offer_id":41411339944130,"sku":"HeartB-9w1","price":876.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 17.5 cm","offer_id":41411339976898,"sku":"HeartB-9w2","price":928.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 18.5 cm","offer_id":41411340009666,"sku":"HeartB-9w3","price":982.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 19.5 cm","offer_id":41411340042434,"sku":"HeartB-9w4","price":1035.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 20.5 cm","offer_id":41411340075202,"sku":"HeartB-9w5","price":1089.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":41411340140738,"sku":"HeartB-18y1","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":41411340173506,"sku":"HeartB-18y2","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":41411340206274,"sku":"HeartB-18y3","price":1435.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":41411340239042,"sku":"HeartB-18y4","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":41411340271810,"sku":"HeartB-18y5","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 16.5 cm","offer_id":41411340304578,"sku":"HeartB-18r1","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 17.5 cm","offer_id":41411340337346,"sku":"HeartB-18r2","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 18.5 cm","offer_id":41411340370114,"sku":"HeartB-18r3","price":1435.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 19.5 cm","offer_id":41411340402882,"sku":"HeartB-18r4","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 20.5 cm","offer_id":41411340435650,"sku":"HeartB-18r5","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 16.5 cm","offer_id":41411340468418,"sku":"HeartB-18w1","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 17.5 cm","offer_id":41411340501186,"sku":"HeartB-18w2","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 18.5 cm","offer_id":41411340533954,"sku":"HeartB-18w3","price":1594.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 19.5 cm","offer_id":41411340566722,"sku":"HeartB-18w4","price":1645.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 20.5 cm","offer_id":41411340599490,"sku":"HeartB-18w5","price":1701.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":41411340632258,"sku":"HeartB-21y1","price":2020.5,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":41411340665026,"sku":"HeartB-21y2","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":41411340697794,"sku":"HeartB-21y3","price":2128.5,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":41411340730562,"sku":"HeartB-21y4","price":2179.5,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":41411340763330,"sku":"HeartB-21y5","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":41411340796098,"sku":"HeartB-22y1","price":2551.5,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":41411340828866,"sku":"HeartB-22y2","price":2607.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":41411340861634,"sku":"HeartB-22y3","price":2659.5,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":41411340894402,"sku":"HeartB-22y4","price":2710.5,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":41411340927170,"sku":"HeartB-22y5","price":2764.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/YG_79ee1235-ad79-4d8b-852e-a1cfe2375109.jpg?v=1640257905"},{"product_id":"engraved-disc-initial-necklace","title":"Engraved Disc Initial Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv\u003e \n \u003ch2 style=\"text-align: center;\"\u003eEngraved Disc Initial Necklace\u003c\/h2\u003e \n \u003cp\u003eThe one that started it all. A discreet and dainty choice that holds the name, initial or date that matters most to you. Plays nicely with other tags too; hearts, mini dog tags, charms.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv\u003e\n Choose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e\n The Standard Size is 1.6cm and at least 0.8 mm thick. Proudly designed and handcrafted in Australia.  \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n Our jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cimg src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164206452561dfea8de46af9320.png\" alt=\"Engraved Disc Initial Necklace\" width=\"500\" height=\"335\"\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e \n \u003ctable width=\"100%\"\u003e \n \u003ctbody\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \n \u003cdiv\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003c\/div\u003e \u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003cp\u003eEngraved Disc Initial Necklace\u003c\/p\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41411629023426,"sku":"CINS-1","price":154.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41411629056194,"sku":"CINS-2","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41411629088962,"sku":"CINS-3","price":176.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41411629121730,"sku":"CINS-4","price":187.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41411629154498,"sku":"CINS-5","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41411629187266,"sku":"CINS-6","price":209.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41411629220034,"sku":"CIN9y-1","price":357.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41411629252802,"sku":"CIN9y-2","price":374.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41411629285570,"sku":"CIN9y-3","price":396.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41411629318338,"sku":"CIN9y-4","price":418.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41411629351106,"sku":"CIN9y-5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41411629383874,"sku":"CIN9y-6","price":462.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41411629416642,"sku":"CIN9r-1","price":357.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41411629449410,"sku":"CIN9r-2","price":374.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41411629482178,"sku":"CIN9r-3","price":396.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41411629514946,"sku":"CIN9r-4","price":418.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41411629547714,"sku":"CIN9r-5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41411629580482,"sku":"CIN9r-6","price":462.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41411629613250,"sku":"CIN9w-1","price":390.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41411629646018,"sku":"CIN9w-2","price":407.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41411629678786,"sku":"CIN9w-3","price":429.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41411629711554,"sku":"CIN9w-4","price":451.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41411629744322,"sku":"CIN9w-5","price":473.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41411629777090,"sku":"CIN9w-6","price":495.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41411629809858,"sku":"CIN18y-1","price":823.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41411629842626,"sku":"CIN18y-2","price":836.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41411629875394,"sku":"CIN18y-3","price":858.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41411629908162,"sku":"CIN18y-4","price":880.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41411629940930,"sku":"CIN18y-5","price":902.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41411629973698,"sku":"CIN18y-6","price":924.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41411630006466,"sku":"CIN18r-1","price":823.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41411630072002,"sku":"CIN18r-2","price":836.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41411630104770,"sku":"CIN18r-3","price":858.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41411630137538,"sku":"CIN18r-4","price":880.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41411630170306,"sku":"CIN18r-5","price":902.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41411630203074,"sku":"CIN18r-6","price":924.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41411630235842,"sku":"CIN18w-1","price":856.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41411630268610,"sku":"CIN18w-2","price":869.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41411630301378,"sku":"CIN18w-3","price":891.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41411630334146,"sku":"CIN18w-4","price":913.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41411630366914,"sku":"CIN18w-5","price":935.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41411630399682,"sku":"CIN18w-6","price":957.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41411630432450,"sku":"CIN21y-1","price":1098.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41411630465218,"sku":"CIN21y-2","price":1111.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41411630497986,"sku":"CIN21y-3","price":1133.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41411630530754,"sku":"CIN21y-4","price":1155.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41411630563522,"sku":"CIN21y-5","price":1177.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41411630596290,"sku":"CIN21y-6","price":1199.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41411630629058,"sku":"CIN22y-1","price":1232.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41411630661826,"sku":"CIN22y-2","price":1254.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41411630694594,"sku":"CIN22y-3","price":1276.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41411630727362,"sku":"CIN22y-4","price":1298.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41411630760130,"sku":"CIN22y-5","price":1320.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41411630792898,"sku":"CIN22y-6","price":1331.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Final11.png?v=1656932824"},{"product_id":"personalised-rectangle-necklace","title":"Personalised Rectangle Necklace","description":"\u003cbody\u003e\n \n \n \u003cdiv\u003e \n \u003ch2\u003ePersonalised Rectangle Necklace\u003c\/h2\u003e \n \u003cp\u003ePersonalised Rectangle Necklace is a classic piece, our personalised Rectangular Necklace can be engraved with any of the following: A special name, a date or a secret message all of which come beautifully crafted and include engraving details that make them uniquely yours! Leave us a note at check out if you'd like to add more personalized engraving items for your desired look, we'll do our best to accommodate your request. Keep your dreams close, your loved ones over your heart, or some words of affirmation top of mind with this unique piece. Personalized rectangle necklace. Customize your pendant with a date, phrase, initials and more. We love the modern shape and minimalist design. Hangs along a dainty cable chain.\u003c\/p\u003e \n \u003c\/div\u003e \n \u003cdiv\u003e\n Choose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e\n The Standard Size is 2cm and at least 0.8 mm thick. Proudly designed and handcrafted in Australia.  \n \u003c\/div\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n Our jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n \u003cimg src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164205432661dfc2b6219798079.png\" alt=\"Personalised Rectangle Necklace\" width=\"496\" height=\"333\"\u003e\n \u003c\/div\u003e \n \u003cdiv style=\"text-align: center;\"\u003e\n  \n \u003c\/div\u003e \n \u003cdiv\u003e \n \u003ctable width=\"100%\"\u003e \n \u003ctbody\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \n \u003cdiv\u003e \n \u003cdiv\u003e\n  \n \u003c\/div\u003e \n \u003c\/div\u003e \u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e \u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr style=\"text-align: center;\"\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003ctr\u003e \n \u003ctd style=\"text-align: center;\"\u003e \u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e \u003c\/td\u003e \n \u003ctd\u003e \u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e \u003c\/td\u003e \n \u003c\/tr\u003e \n \u003c\/tbody\u003e \n \u003c\/table\u003e \n \u003cp\u003ePersonalised Rectangle Necklace\u003c\/p\u003e \n \u003c\/div\u003e\n \n\u003c\/body\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":41414028624066,"sku":"PRNS-1","price":154.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":41414028656834,"sku":"PRNS-2","price":165.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":41414028689602,"sku":"PRNS-3","price":176.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":41414028722370,"sku":"PRNS-4","price":187.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":41414028755138,"sku":"PRNS-5","price":198.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":41414028787906,"sku":"PRNS-6","price":209.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 42cm","offer_id":41414028820674,"sku":"PRN9y-1","price":357.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 45cm","offer_id":41414028853442,"sku":"PRN9y-2","price":374.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 50cm","offer_id":41414028886210,"sku":"PRN9y-3","price":396.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 55cm","offer_id":41414028918978,"sku":"PRN9y-4","price":418.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 60cm","offer_id":41414028951746,"sku":"PRN9y-5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 65cm","offer_id":41414028984514,"sku":"PRN9y-6","price":462.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 42cm","offer_id":41414029017282,"sku":"PRN9r-1","price":357.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 45cm","offer_id":41414029050050,"sku":"PRN9r-2","price":374.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 50cm","offer_id":41414029082818,"sku":"PRN9r-3","price":396.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 55cm","offer_id":41414029115586,"sku":"PRN9r-4","price":418.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 60cm","offer_id":41414029148354,"sku":"PRN9r-5","price":440.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 65cm","offer_id":41414029181122,"sku":"PRN9r-6","price":462.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 42cm","offer_id":41414029213890,"sku":"PRN9w-1","price":390.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 45cm","offer_id":41414029246658,"sku":"PRN9w-2","price":407.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 50cm","offer_id":41414029279426,"sku":"PRN9w-3","price":429.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 55cm","offer_id":41414029312194,"sku":"PRN9w-4","price":451.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 60cm","offer_id":41414029344962,"sku":"PRN9w-5","price":473.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 65cm","offer_id":41414029377730,"sku":"PRN9w-6","price":495.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 42cm","offer_id":41414029410498,"sku":"PRN18y-1","price":823.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 45cm","offer_id":41414029443266,"sku":"PRN18y-2","price":836.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 50cm","offer_id":41414029476034,"sku":"PRN18y-3","price":858.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 55cm","offer_id":41414029508802,"sku":"PRN18y-4","price":880.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 60cm","offer_id":41414029541570,"sku":"PRN18y-5","price":902.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 65cm","offer_id":41414029574338,"sku":"PRN18y-6","price":924.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 42cm","offer_id":41414029607106,"sku":"PRN18r-1","price":823.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 45cm","offer_id":41414029639874,"sku":"PRN18r-2","price":836.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 50cm","offer_id":41414029672642,"sku":"PRN18r-3","price":858.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 55cm","offer_id":41414029705410,"sku":"PRN18r-4","price":880.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 60cm","offer_id":41414029738178,"sku":"PRN18r-5","price":902.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 65cm","offer_id":41414029770946,"sku":"PRN18r-6","price":924.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 42cm","offer_id":41414029803714,"sku":"PRN18w-1","price":856.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 45cm","offer_id":41414029836482,"sku":"PRN18w-2","price":869.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 50cm","offer_id":41414029869250,"sku":"PRN18w-3","price":891.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 55cm","offer_id":41414029902018,"sku":"PRN18w-4","price":913.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 60cm","offer_id":41414029934786,"sku":"PRN18w-5","price":935.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 65cm","offer_id":41414029967554,"sku":"PRN18w-6","price":957.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 42cm","offer_id":41414030000322,"sku":"PRN21y-1","price":1098.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 45cm","offer_id":41414030033090,"sku":"PRN21y-2","price":1111.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 50cm","offer_id":41414030065858,"sku":"PRN21y-3","price":1133.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 55cm","offer_id":41414030098626,"sku":"PRN21y-4","price":1155.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 60cm","offer_id":41414030131394,"sku":"PRN21y-5","price":1177.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 65cm","offer_id":41414030164162,"sku":"PRN21y-6","price":1199.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 42cm","offer_id":41414030196930,"sku":"PRN22y-1","price":1232.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 45cm","offer_id":41414030229698,"sku":"PRN22y-2","price":1140.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 50cm","offer_id":41414030262466,"sku":"PRN22y-3","price":1160.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 55cm","offer_id":41414030295234,"sku":"PRN22y-4","price":1180.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 60cm","offer_id":41414030328002,"sku":"PRN22y-5","price":1200.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 65cm","offer_id":41414030360770,"sku":"PRN22y-6","price":1210.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/WipeOut59_24_2021_085950.248000.jpg?v=1640331381"},{"product_id":"horizontal-4-sided-bar-gold-necklace","title":"Horizontal 4 Sided Bar Gold Necklace","description":"\u003cdiv\u003e\n\u003ch2 style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cspan style=\"font-size: 1.4em;\" data-mce-style=\"font-size: 1.4em;\"\u003eHorizontal 4-Sided Bar Gold Necklace\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\" color=\"black\" font-size=\"16\" class=\"typography__Typography-sc-18zuc55-0 components__Text-sc-klcjt2-2 iCjyYl\" data-mce-style=\"text-align: center;\"\u003eThe possibilities are endless with this Horizontal 4-Sided Bar Gold Necklace! The threaded design allows the pendant to rotate around the chain and show off each side of the bar. Personalize yours with up to four engraved inspirational \u003cspan data-mce-fragment=\"1\"\u003ewords, Meaningful Names, Special Dates, Significant Coordinates, Inspirational words, Romen numerals, your Initials and Many more\u003c\/span\u003e and customize in your choice of gold.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"sc-bczRLJ sc-hKMtZM dZPWQs biNfYF\"\u003e\n\u003cdiv style=\"text-align: center;\" class=\"sc-bczRLJ product-description__Spec-sc-rpvdm5-0 XTaKN\" data-mce-style=\"text-align: center;\"\u003e\n\u003cp color=\"black\" font-size=\"[object Object]\" font-weight=\"normal\" class=\"sc-jqUVSM product-description__SpecName-sc-rpvdm5-1 eyWzuX\"\u003eHeight:\u003c\/p\u003e\n\u003cp letter-spacing=\"normal\" color=\"black\" font-size=\"[object Object]\" font-weight=\"300\" class=\"sc-jqUVSM product-description__SpecValue-sc-rpvdm5-2 chAZkV\"\u003e3mm\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sc-bczRLJ product-description__Spec-sc-rpvdm5-0 XTaKN\"\u003e\n\u003cp style=\"text-align: center;\" color=\"black\" font-size=\"[object Object]\" font-weight=\"normal\" class=\"sc-jqUVSM product-description__SpecName-sc-rpvdm5-1 eyWzuX\" data-mce-style=\"text-align: center;\"\u003eWidth:\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" letter-spacing=\"normal\" color=\"black\" font-size=\"[object Object]\" font-weight=\"300\" class=\"sc-jqUVSM product-description__SpecValue-sc-rpvdm5-2 chAZkV\" data-mce-style=\"text-align: center;\"\u003e30mm \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg height=\"335\" width=\"500\" alt=\"Sideway Big Letter Necklace\" src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164207200961e007c9a7e908997.png\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003ctd style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e \u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eSideway Big Letter Necklace \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"9k Gold \/ Yellow Gold \/ 42cm","offer_id":42658385264834,"sku":"BLN-9y1","price":1614.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 45cm","offer_id":42658385297602,"sku":"BLN-9y2","price":1684.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 50cm","offer_id":42658385330370,"sku":"BLN-9y3","price":1755.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 55cm","offer_id":42658385363138,"sku":"BLN-9y4","price":1824.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 60cm","offer_id":42658385395906,"sku":"BLN-9y5","price":1896.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 65cm","offer_id":42658385428674,"sku":"BLN-9y6","price":1966.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 42cm","offer_id":42658385461442,"sku":"BLN-9r1","price":1614.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 45cm","offer_id":42658385494210,"sku":"BLN-9r2","price":1684.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 50cm","offer_id":42658385526978,"sku":"BLN-9r3","price":1755.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 55cm","offer_id":42658385559746,"sku":"BLN-9r4","price":1824.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 60cm","offer_id":42658385592514,"sku":"BLN-9r5","price":1896.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 65cm","offer_id":42658385625282,"sku":"BLN-9r6","price":1966.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 42cm","offer_id":42658385658050,"sku":"BLN-9w1","price":1720.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 45cm","offer_id":42658385690818,"sku":"BLN-9w2","price":1790.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 50cm","offer_id":42658385723586,"sku":"BLN-9w3","price":1860.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 55cm","offer_id":42658385756354,"sku":"BLN-9w4","price":1931.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 60cm","offer_id":42658385789122,"sku":"BLN-9w5","price":2000.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 65cm","offer_id":42658385821890,"sku":"BLN-9w6","price":2070.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 42cm","offer_id":42658385854658,"sku":"BLN-18y1","price":2984.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 45cm","offer_id":42658385887426,"sku":"BLN-18y2","price":3022.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 50cm","offer_id":42658385920194,"sku":"BLN-18y3","price":3092.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 55cm","offer_id":42658385952962,"sku":"BLN-18y4","price":3163.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 60cm","offer_id":42658385985730,"sku":"BLN-18y5","price":3232.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 65cm","offer_id":42658386018498,"sku":"BLN-18y6","price":3302.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 42cm","offer_id":42658386051266,"sku":"BLN-18r1","price":2984.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 45cm","offer_id":42658386084034,"sku":"BLN-18r2","price":3022.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 50cm","offer_id":42658386116802,"sku":"BLN-18r3","price":3092.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 55cm","offer_id":42658386149570,"sku":"BLN-18r4","price":3163.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 60cm","offer_id":42658386182338,"sku":"BLN-18r5","price":3232.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 65cm","offer_id":42658386215106,"sku":"BLN-18r6","price":3302.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 42cm","offer_id":42658386247874,"sku":"BLN-18w1","price":3088.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 45cm","offer_id":42658386280642,"sku":"BLN-18w2","price":3126.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 50cm","offer_id":42658386313410,"sku":"BLN-18w3","price":3198.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 55cm","offer_id":42658386346178,"sku":"BLN-18w4","price":3268.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 60cm","offer_id":42658386378946,"sku":"BLN-18w5","price":3339.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 65cm","offer_id":42658386411714,"sku":"BLN-18w6","price":3408.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 42cm","offer_id":42658386444482,"sku":"BLN-21y1","price":3691.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 45cm","offer_id":42658386477250,"sku":"BLN-21y2","price":3726.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 50cm","offer_id":42658386510018,"sku":"BLN-21y3","price":3796.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 55cm","offer_id":42658386542786,"sku":"BLN-21y4","price":3867.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 60cm","offer_id":42658386575554,"sku":"BLN-21y5","price":3936.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 65cm","offer_id":42658386608322,"sku":"BLN-21y6","price":4006.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 42cm","offer_id":42658386641090,"sku":"BLN-22y1","price":4043.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 45cm","offer_id":42658386673858,"sku":"BLN-22y2","price":4078.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 50cm","offer_id":42658386706626,"sku":"BLN-22y3","price":4148.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 55cm","offer_id":42658386739394,"sku":"BLN-22y4","price":4219.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 60cm","offer_id":42658386772162,"sku":"BLN-22y5","price":4288.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 65cm","offer_id":42658386804930,"sku":"BLN-22y6","price":4358.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/2022-10-31-12-31-57.jpg?v=1667219236"},{"product_id":"double-names-ring","title":"Double Names Ring","description":"\u003cp\u003e\u003cspan\u003eThis \u003cstrong\u003eName \u003c\/strong\u003e\u003c\/span\u003e\u003cb\u003eRing\u003c\/b\u003e\u003cspan\u003e is perfect to show a daily reminder of love, promise, family or friendship between you and the lucky receiver. Order one for her or personalize one as a treat for yourself. Its simplicity can give you a classic elegance that compliments. The unique piece matches with any daily outfit and it is perfect to memorialize your loved one around your finger. A Romantic Gift for your girlfriend\/wife on any special occasion. \u003c\/span\u003e\u003cspan\u003eAn Ideal gift for anyone you love or a special gift for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose , yellow and white solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44177303961887,"sku":"DNRING-S-S","price":492.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44177303994655,"sku":"DNRING-9K-Y","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44177304027423,"sku":"DNRING-9K-R","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44177304060191,"sku":"DNRING-9K-W","price":1350.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44177304092959,"sku":"DNRING-18K-Y","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44177304125727,"sku":"DNRING-18K-R","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44177304158495,"sku":"DNRING-18K-W","price":2074.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44177304191263,"sku":"DNRING-21K","price":2571.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44177304224031,"sku":"DNRING-22K","price":2736.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Cursive_Name-SKU-AN6170G-4-removebg-preview.png?v=1671010110"},{"product_id":"cursive-name-ring","title":"Cursive Name Ring","description":"Simple and elegant, our name rings are a perfect way to say your name. \u003cbr\u003eThis unique and original design has been created by a master craftsman and is bound to be cherished for generations to come. The name ring features a simple design, making it easy to use, clean or not touch. Each name ring can hold up to 10 letters including numbers only.","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44177342464287,"sku":"CursiveNR-S","price":392.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44177342497055,"sku":"CursiveNR-9k-Y","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44177342529823,"sku":"CursiveNR-9k-R","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44177342562591,"sku":"CursiveNR-9k-W","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44177342595359,"sku":"CursiveNR-18k-Y","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44177342628127,"sku":"CursiveNR-18k-R","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44177342660895,"sku":"CursiveNR-18k-W","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44177342693663,"sku":"CursiveNR-21k","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44177342726431,"sku":"CursiveNR-22k","price":2571.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Cursive-Name-Ring-SKU-AN6169G-5-1024x1024-removebg-preview.png?v=1671010766"},{"product_id":"gothic-name-ring","title":"Gothic Name Ring","description":"Simple and elegant, our name rings are a perfect way to say your name. \u003cbr\u003eThis unique and original design has been created by a master craftsman and is bound to be cherished for generations to come. The name ring features a simple design, making it easy to use, clean or not touch. Each name ring can hold up to 10 letters including numbers only.","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44177369235743,"sku":"GothicNR-S","price":392.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44177369268511,"sku":"GothicNR-9k-Y","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44177369301279,"sku":"GothicNR-9k-R","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44177369334047,"sku":"GothicNR-9k-W","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44177369366815,"sku":"GothicNR-18k-Y","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44177369399583,"sku":"GothicNR-18k-R","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44177369432351,"sku":"GothicNR-18k-W","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44177369465119,"sku":"GothicNR-21k","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44177369497887,"sku":"GothicNR-22k","price":2571.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Gothic-Name-Ring-AN6185G-3-1024x1024-removebg-preview.png?v=1671011049"},{"product_id":"personalized-classic-ring","title":"Personalized Classic Ring","description":"\u003cp\u003e\u003cspan\u003eThis \u003cstrong\u003eName \u003c\/strong\u003e\u003c\/span\u003e\u003cb\u003eRing\u003c\/b\u003e\u003cspan\u003e is perfect to show a daily reminder of love, promise, family or friendship between you and the lucky receiver. Order one for her or personalize one as a treat for yourself. Its simplicity can give you a classic elegance that compliments. The unique piece matches with any daily outfit and it is perfect to memorialize your loved one around your finger. A Romantic Gift for your girlfriend\/wife on any special occasion. \u003c\/span\u003e\u003cspan\u003eAn Ideal gift for anyone you love or a special gift for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose , yellow and white solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44177396236575,"sku":"ClassRING-S-S","price":492.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44177396269343,"sku":"ClassRING-9K-Y","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44177396302111,"sku":"ClassRING-9K-R","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44177396334879,"sku":"ClassRING-9K-W","price":1350.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44177396367647,"sku":"ClassRING-18K-Y","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44177396400415,"sku":"ClassRING-18K-R","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44177396433183,"sku":"ClassRING-18K-W","price":2074.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44177396465951,"sku":"ClassRING-21K","price":2571.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44177396498719,"sku":"ClassRING-22K","price":2736.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Personalized-Classic-Ring-SKU-AN6164g-7-removebg-preview.png?v=1671011283"},{"product_id":"wave-ring","title":"Wave Ring","description":"\u003cp\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cb\u003eRing\u003c\/b\u003e\u003cspan\u003e is perfect to show a daily reminder of love of the sea and waves, promise, family or friendship between you and the lucky receiver. Order one for her or personalize one as a treat for yourself. Its simplicity can give you a classic elegance that compliments. The unique piece matches with any daily outfit and it is perfect to memorialize your loved one around your finger. A Romantic Gift for your girlfriend\/wife on any special occasion. \u003c\/span\u003e\u003cspan\u003eAn Ideal gift for anyone you love or a special gift for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose , yellow and white solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44177490608415,"sku":"ClassRING-S-S","price":492.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44177490641183,"sku":"ClassRING-9K-Y","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44177490673951,"sku":"ClassRING-9K-R","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44177490706719,"sku":"ClassRING-9K-W","price":1350.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44177490739487,"sku":"ClassRING-18K-Y","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44177490772255,"sku":"ClassRING-18K-R","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44177490805023,"sku":"ClassRING-18K-W","price":2074.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44177490837791,"sku":"ClassRING-21K","price":2571.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44177490870559,"sku":"ClassRING-22K","price":2736.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/Untitled-1_918f5241-6f2c-4a76-a4a3-06dc7623372b.png?v=1671012572"},{"product_id":"heart-eternity-ring","title":"Heart Eternity Ring","description":"\u003cp\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cb\u003eRing\u003c\/b\u003e\u003cspan\u003e is perfect to show a daily reminder of love , promise, family or friendship between you and the lucky receiver. Order one for her or personalize one as a treat for yourself. Its simplicity can give you a classic elegance that compliments. The unique piece matches with any daily outfit and it is perfect to memorialize your loved one around your finger. A Romantic Gift for your girlfriend\/wife on any special occasion. \u003c\/span\u003e\u003cspan\u003eAn Ideal gift for anyone you love or a special gift for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose , yellow and white solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44192654754079,"sku":"HeartsRing-S-S","price":492.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44192654786847,"sku":"HeartsRing-9K-Y","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44192654819615,"sku":"HeartsRing-9K-R","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44192654852383,"sku":"HeartsRing-9K-W","price":1350.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44192654885151,"sku":"HeartsRing-18K-Y","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44192654917919,"sku":"HeartsRing-18K-R","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44192654950687,"sku":"HeartsRing-18K-W","price":2074.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44192654983455,"sku":"HeartsRing-21K","price":2571.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44192655016223,"sku":"HeartsRing-22K","price":2736.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/GR00080wbg.jpg?v=1671431542"},{"product_id":"calligraphy-name-custom-ring","title":"Calligraphy Name Custom Ring","description":"Simple and elegant, our name rings are a perfect way to say your name. \u003cbr\u003eThis unique and original design has been created by a master craftsman and is bound to be cherished for generations to come. The name ring features a simple design, making it easy to use, clean or not touch. Each name ring can hold up to 10 letters including numbers only.","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44192659308831,"sku":"CalligraphNR-S","price":392.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44192659341599,"sku":"CalligraphNR-9k-Y","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44192659374367,"sku":"CalligraphNR-9k-R","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44192659407135,"sku":"CalligraphNR-9k-W","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44192659439903,"sku":"CalligraphNR-18k-Y","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44192659472671,"sku":"CalligraphNR-18k-R","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44192659505439,"sku":"CalligraphNR-18k-W","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44192659538207,"sku":"CalligraphNR-21k","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44192659570975,"sku":"CalligraphNR-22k","price":2571.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/custom_name_ring_gold.jpg?v=1671431735"},{"product_id":"custom-letter-ring","title":"Custom Letter Ring","description":"Simple and elegant, our name rings are a perfect way to say your name. \u003cbr\u003eThis unique and original design has been created by a master craftsman and is bound to be cherished for generations to come. The name ring features a simple design, making it easy to use, clean or not touch. Each name ring can hold up to 10 letters including numbers only.","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44192672743711,"sku":"CustmltrRing-S","price":392.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44192672776479,"sku":"CustmltrRing-9k-Y","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44192672809247,"sku":"CusltrRing-9k-R","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44192672842015,"sku":"CustmltrRing-9k-W","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44192672874783,"sku":"CustmltrRing-18k-Y","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44192672907551,"sku":"CustmltrRing-18k-R","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44192672940319,"sku":"CustmltrRing-18k-W","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44192672973087,"sku":"CustmltrRing-21k","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44192673005855,"sku":"CustmltrRing-22k","price":2571.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/GR0550WBg.jpg?v=1671432469"},{"product_id":"initial-ring","title":"Initial Ring","description":"Simple and elegant, our name rings are a perfect way to say your name. \u003cbr\u003eThis unique and original design has been created by a master craftsman and is bound to be cherished for generations to come. The name ring features a simple design, making it easy to use, clean or not touch. Each name ring can hold up to 10 letters including numbers only.","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44192678084895,"sku":"InitialRing-S","price":392.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44192678117663,"sku":"InitialRing-9k-Y","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44192678150431,"sku":"InitialRing-9k-R","price":1018.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44192678183199,"sku":"InitialRing-9k-W","price":1119.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44192678215967,"sku":"InitialRing-18k-Y","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44192678248735,"sku":"InitialRing-18k-R","price":1678.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44192678281503,"sku":"InitialRing-18k-W","price":1779.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44192678314271,"sku":"InitialRing-21k","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44192678347039,"sku":"InitialRing-22k","price":2571.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/kpersnlz.jpg?v=1671432353"},{"product_id":"custom-monogram-ring","title":"Custom Monogram Ring","description":"\u003cp\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cb\u003eRing\u003c\/b\u003e\u003cspan\u003e is perfect to show a daily reminder of love , promise, family or friendship between you and the lucky receiver. Order one for her or personalize one as a treat for yourself. Its simplicity can give you a classic elegance that compliments. The unique piece matches with any daily outfit and it is perfect to memorialize your loved one around your finger. A Romantic Gift for your girlfriend\/wife on any special occasion. \u003c\/span\u003e\u003cspan\u003eAn Ideal gift for anyone you love or a special gift for yourself!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAvailable in sterling silver, 9 or 18 karat white , rose , yellow and white solid gold and 21 or 22 karat yellow gold. \u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver","offer_id":44192701546783,"sku":"Monoring-S-S","price":492.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold","offer_id":44192701579551,"sku":"Monoring-9K-Y","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":44192701612319,"sku":"Monoring-9K-R","price":1251.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":44192701645087,"sku":"Monoring-9K-W","price":1350.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":44192701677855,"sku":"Monoring-18K-Y","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":44192701710623,"sku":"Monoring-18K-R","price":1978.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":44192701743391,"sku":"Monoring-18K-W","price":2074.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold","offer_id":44192701776159,"sku":"Monoring-21K","price":2571.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold","offer_id":44192701808927,"sku":"Monoring-22K","price":2736.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/inkay.jpg?v=1671432866"},{"product_id":"custom-name-bracelet","title":"Custom Name Bracelet","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold bracelet, made especially for you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length (16.5,17.5,18.5,19.5,20.5cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Standard name is 2.5cm length and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eif you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Darlen Name Bracelet\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ctable data-mce-fragment=\"1\" width=\"100%\"\u003e\n\u003ctbody data-mce-fragment=\"1\"\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan data-mce-fragment=\"1\" class=\"Apple-converted-space\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\" face=\"Arial\" size=\"4\" color=\"#000000\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan data-mce-fragment=\"1\" class=\"Apple-converted-space\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\" face=\"Arial\" size=\"4\" color=\"#000000\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"9k \/ Yellow Gold \/ 16.5 cm","offer_id":44196754227487,"sku":"DaB9y1","price":634.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 17.5 cm","offer_id":44196754260255,"sku":"DaB9y2","price":661.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 18.5 cm","offer_id":44196754293023,"sku":"DaB9y3","price":687.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 19.5 cm","offer_id":44196754325791,"sku":"DaB9y4","price":714.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 20.5 cm","offer_id":44196754358559,"sku":"DaB9y5","price":738.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 16.5 cm","offer_id":44196754391327,"sku":"DaB9r1","price":634.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 17.5 cm","offer_id":44196754424095,"sku":"DaB9r2","price":661.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 18.5 cm","offer_id":44196754456863,"sku":"DaB9r3","price":687.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 19.5 cm","offer_id":44196754489631,"sku":"DaB9r4","price":714.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 20.5 cm","offer_id":44196754522399,"sku":"DaB9r5","price":7420.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 16.5 cm","offer_id":44196754555167,"sku":"DaB9w1","price":634.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 17.5 cm","offer_id":44196754587935,"sku":"DaB9w2","price":661.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 18.5 cm","offer_id":44196754620703,"sku":"DaB9w3","price":687.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 19.5 cm","offer_id":44196754653471,"sku":"DaB9w4","price":738.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 20.5 cm","offer_id":44196754686239,"sku":"DaB9w5","price":796.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 16.5 cm","offer_id":44196754719007,"sku":"DaB18y1","price":1032.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 17.5 cm","offer_id":44196754751775,"sku":"DaB18y2","price":1063.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 18.5 cm","offer_id":44196754784543,"sku":"DaB18y3","price":1114.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 19.5 cm","offer_id":44196754817311,"sku":"DaB18y4","price":1167.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 20.5 cm","offer_id":44196754850079,"sku":"DaB18y5","price":1222.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 16.5 cm","offer_id":44196754882847,"sku":"DaB18r1","price":1032.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 17.5 cm","offer_id":44196754915615,"sku":"DaB18r2","price":1063.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 18.5 cm","offer_id":44196754948383,"sku":"DaB18r3","price":1114.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 19.5 cm","offer_id":44196754981151,"sku":"DaB18r4","price":1167.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 20.5 cm","offer_id":44196755013919,"sku":"DaB18r5","price":1222.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 16.5 cm","offer_id":44196755046687,"sku":"DaB18w1","price":1114.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 17.5 cm","offer_id":44196755079455,"sku":"DaB18w2","price":1167.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 18.5 cm","offer_id":44196755112223,"sku":"DaB18w3","price":1222.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 19.5 cm","offer_id":44196755144991,"sku":"DaB18w4","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 20.5 cm","offer_id":44196755177759,"sku":"DaB18w5","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 16.5 cm","offer_id":44196755210527,"sku":"DaB21y1","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 17.5 cm","offer_id":44196755243295,"sku":"DaB21y2","price":1513.5,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 18.5 cm","offer_id":44196755276063,"sku":"DaB21y3","price":1569.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 19.5 cm","offer_id":44196755308831,"sku":"DaB21y4","price":1620.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 20.5 cm","offer_id":44196755341599,"sku":"DaB21y5","price":1674.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 16.5 cm","offer_id":44196755374367,"sku":"DaB22y1","price":1594.5,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 17.5 cm","offer_id":44196755407135,"sku":"DaB22y2","price":1645.5,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 18.5 cm","offer_id":44196755439903,"sku":"DaB22y3","price":1701.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 19.5 cm","offer_id":44196755472671,"sku":"DaB22y4","price":1753.5,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 20.5 cm","offer_id":44196755505439,"sku":"DaB22y5","price":1807.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/brclaire.jpg?v=1671528763"},{"product_id":"initial-letter-bracelet","title":"Initial Letter Bracelet","description":"\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eWords have meaning and power , So does your Name ,Customize your order with this timeless high polished solid gold bracelet, made especially for you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eChoose your preferred chain length(16.5,17.5,18.5,19.5,20.5cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Standard Letter is 1cm tall and at least 1 mm thick. Proudly designed and handcrafted in Australia.  \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003eif you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Darlen Name Bracelet\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Traditional-vs-prime-_-pure-J_480x480.jpg?v=1613317450\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ctable data-mce-fragment=\"1\" width=\"100%\"\u003e\n\u003ctbody data-mce-fragment=\"1\"\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe Competition\u003c\/b\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003cb data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan data-mce-fragment=\"1\" class=\"Apple-converted-space\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/b\u003e\u003cb data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cspan data-mce-fragment=\"1\" face=\"Arial\" size=\"4\" color=\"#000000\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/b\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan data-mce-fragment=\"1\" class=\"Apple-converted-space\"\u003e \u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cspan data-mce-fragment=\"1\" face=\"Arial\" size=\"4\" color=\"#000000\"\u003e\u003cb data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\" style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"9k \/ Yellow Gold \/ 16.5 cm","offer_id":44196763435295,"sku":"DaB9y1","price":933.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 17.5 cm","offer_id":44196763468063,"sku":"DaB9y2","price":994.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 18.5 cm","offer_id":44196763500831,"sku":"DaB9y3","price":1091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 19.5 cm","offer_id":44196763533599,"sku":"DaB9y4","price":1192.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 20.5 cm","offer_id":44196763566367,"sku":"DaB9y5","price":1291.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 16.5 cm","offer_id":44196763599135,"sku":"DaB9r1","price":933.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 17.5 cm","offer_id":44196763631903,"sku":"DaB9r2","price":994.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 18.5 cm","offer_id":44196763664671,"sku":"DaB9r3","price":1091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 19.5 cm","offer_id":44196763697439,"sku":"DaB9r4","price":1192.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 20.5 cm","offer_id":44196763730207,"sku":"DaB9r5","price":1291.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 16.5 cm","offer_id":44196763762975,"sku":"DaB9w1","price":1091.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 17.5 cm","offer_id":44196763795743,"sku":"DaB9w2","price":1192.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 18.5 cm","offer_id":44196763828511,"sku":"DaB9w3","price":1291.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 19.5 cm","offer_id":44196763861279,"sku":"DaB9w4","price":1392.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 20.5 cm","offer_id":44196763894047,"sku":"DaB9w5","price":1491.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 16.5 cm","offer_id":44196763926815,"sku":"DaB18y1","price":1935.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 17.5 cm","offer_id":44196763959583,"sku":"DaB18y2","price":1993.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 18.5 cm","offer_id":44196763992351,"sku":"DaB18y3","price":2090.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 19.5 cm","offer_id":44196764025119,"sku":"DaB18y4","price":2189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 20.5 cm","offer_id":44196764090655,"sku":"DaB18y5","price":2290.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 16.5 cm","offer_id":44196764123423,"sku":"DaB18r1","price":1935.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 17.5 cm","offer_id":44196764156191,"sku":"DaB18r2","price":1993.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 18.5 cm","offer_id":44196764188959,"sku":"DaB18r3","price":2090.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 19.5 cm","offer_id":44196764221727,"sku":"DaB18r4","price":2189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 20.5 cm","offer_id":44196764254495,"sku":"DaB18r5","price":2290.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 16.5 cm","offer_id":44196764287263,"sku":"DaB18w1","price":2090.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 17.5 cm","offer_id":44196764320031,"sku":"DaB18w2","price":2189.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 18.5 cm","offer_id":44196764352799,"sku":"DaB18w3","price":2290.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 19.5 cm","offer_id":44196764385567,"sku":"DaB18w4","price":2389.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 20.5 cm","offer_id":44196764418335,"sku":"DaB18w5","price":2490.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 16.5 cm","offer_id":44196764451103,"sku":"DaB21y1","price":2738.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 17.5 cm","offer_id":44196764483871,"sku":"DaB21y2","price":2837.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 18.5 cm","offer_id":44196764516639,"sku":"DaB21y3","price":2938.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 19.5 cm","offer_id":44196764549407,"sku":"DaB21y4","price":3035.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 20.5 cm","offer_id":44196764582175,"sku":"DaB21y5","price":3136.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 16.5 cm","offer_id":44196764614943,"sku":"DaB22y1","price":2988.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 17.5 cm","offer_id":44196764647711,"sku":"DaB22y2","price":3084.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 18.5 cm","offer_id":44196764680479,"sku":"DaB22y3","price":3186.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 19.5 cm","offer_id":44196764713247,"sku":"DaB22y4","price":3285.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 20.5 cm","offer_id":44196764746015,"sku":"DaB22y5","price":3390.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/GB0561WBg.jpg?v=1671529819"},{"product_id":"engraved-bar-bracelet","title":"Engraved Bar Bracelet","description":"\u003ch2 style=\"text-align: center;\"\u003eEngraved Bar Bracelet \u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cbr\u003e\n\u003cp\u003ePersonalized Initial Heart Bracelet ,Custom Charm Bracelet ,Minimalist Bracelet For Women ,Dainty Bar Bracelet , Bar Bracelet .\u003cbr\u003e\u003cbr\u003eIt can be engraved with initials, dates\u003cbr\u003eStunning gift for yourself, your loved ones, bridesmaids, weddings. \u003c\/p\u003e\n\u003cp\u003eA daintier version of the original. This is a unique and beautiful design that is sure to be a hit with both men or women. This piece would look great on any wrist but the best part: it's engraved with your initial or initials! Please select the characters you like best. If you don't have a positive experience for any reason - please do let us know and we will try new things! It is a great gift idea.\u003cbr\u003e\u003cbr\u003e▲Bar Size: 25mm; Comes in high quality metal at least 0.8 mm thick. Proudly designed and handcrafted in Australia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eChoose your preferred chain length(16.5,17.5,18.5,19.5,20.5cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eif you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name!\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164205698961dfcd1ddd22f8834.png\" alt=\"Engraved Heart Bracelet\" width=\"501\" height=\"335\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eEngraved Heart Bracelet \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 16.5 cm","offer_id":44197349163295,"sku":"BarBrac-S1","price":370.5,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 17.5 cm","offer_id":44197349196063,"sku":"BarBrac-S2","price":397.5,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 18.5 cm","offer_id":44197349228831,"sku":"BarBrac-S3","price":423.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 19.5 cm","offer_id":44197349261599,"sku":"BarBrac-S4","price":450.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 20.5 cm","offer_id":44197349294367,"sku":"BarBrac-S5","price":478.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":44197349327135,"sku":"BarBrac-9y1","price":717.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":44197349359903,"sku":"BarBrac-9y2","price":769.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":44197349392671,"sku":"BarBrac-9y3","price":820.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":44197349425439,"sku":"BarBrac-9y4","price":876.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":44197349458207,"sku":"BarBrac-9y5","price":928.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 16.5 cm","offer_id":44197349490975,"sku":"BarBrac-9r1","price":717.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 17.5 cm","offer_id":44197349523743,"sku":"BarBrac-9r2","price":769.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 18.5 cm","offer_id":44197349556511,"sku":"BarBrac-9r3","price":820.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 19.5 cm","offer_id":44197349589279,"sku":"BarBrac-9r4","price":876.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 20.5 cm","offer_id":44197349622047,"sku":"BarBrac-9r5","price":928.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 16.5 cm","offer_id":44197349654815,"sku":"BarBrac-9w1","price":876.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 17.5 cm","offer_id":44197349687583,"sku":"BarBrac-9w2","price":928.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 18.5 cm","offer_id":44197349720351,"sku":"BarBrac-9w3","price":982.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 19.5 cm","offer_id":44197349753119,"sku":"BarBrac-9w4","price":1035.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 20.5 cm","offer_id":44197349785887,"sku":"BarBrac-9w5","price":1089.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":44197349818655,"sku":"BarBrac-18y1","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":44197349851423,"sku":"BarBrac-18y2","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":44197349884191,"sku":"BarBrac-18y3","price":1435.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":44197349916959,"sku":"BarBrac-18y4","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":44197349949727,"sku":"BarBrac-18y5","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 16.5 cm","offer_id":44197349982495,"sku":"BarBrac-18r1","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 17.5 cm","offer_id":44197350015263,"sku":"BarBrac-18r2","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 18.5 cm","offer_id":44197350048031,"sku":"BarBrac-18r3","price":1435.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 19.5 cm","offer_id":44197350080799,"sku":"BarBrac-18r4","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 20.5 cm","offer_id":44197350113567,"sku":"BarBrac-18r5","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 16.5 cm","offer_id":44197350146335,"sku":"BarBrac-18w1","price":1488.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 17.5 cm","offer_id":44197350179103,"sku":"BarBrac-18w2","price":1542.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 18.5 cm","offer_id":44197350211871,"sku":"BarBrac-18w3","price":1594.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 19.5 cm","offer_id":44197350244639,"sku":"BarBrac-18w4","price":1645.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 20.5 cm","offer_id":44197350277407,"sku":"BarBrac-18w5","price":1701.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":44197350310175,"sku":"BarBrac-21y1","price":2020.5,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":44197350342943,"sku":"BarBrac-21y2","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":44197350375711,"sku":"BarBrac-21y3","price":2128.5,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":44197350408479,"sku":"BarBrac-21y4","price":2179.5,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":44197350441247,"sku":"BarBrac-21y5","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":44197350474015,"sku":"BarBrac-22y1","price":2551.5,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":44197350506783,"sku":"BarBrac-22y2","price":2607.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":44197350539551,"sku":"BarBrac-22y3","price":2659.5,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":44197350572319,"sku":"BarBrac-22y4","price":2710.5,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":44197350605087,"sku":"BarBrac-22y5","price":2764.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/14.jpg?v=1671543042"},{"product_id":"double-hearts-bracelet","title":"Double Hearts Bracelet","description":"\u003ch1 style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eDouble Hearts Bracelet\u003c\/h1\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePersonalized Initial Heart Bracelet ,Custom Charm Bracelet ,Minimalist Bracelet For Women ,Dainty Bar Bracelet , Bar Bracelet .\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eIt can be engraved with initials, dates\u003cbr data-mce-fragment=\"1\"\u003eStunning gift for yourself, your loved ones, bridesmaids, weddings. \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eA daintier version of the original. This is a unique and beautiful design that is sure to be a hit with both men or women. This piece would look great on any wrist but the best part: it's engraved with your initial or initials! Please select the characters you like best. If you don't have a positive experience for any reason - please do let us know and we will try new things! It is a great gift idea.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e▲Hearts Size: 10mm for the heart; Comes in high quality metal at least 0.8 mm thick. Proudly designed and handcrafted in Australia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eChoose your preferred chain length(16.5,17.5,18.5,19.5,20.5cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eif you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAFFORDABLE PRICING\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e\u003cimg height=\"335\" width=\"501\" alt=\"Engraved Heart Bracelet\" src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164205698961dfcd1ddd22f8834.png\" data-mce-fragment=\"1\" data-mce-src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164205698961dfcd1ddd22f8834.png\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003ctable width=\"100%\" style=\"margin-left: auto; margin-right: auto;\" data-mce-fragment=\"1\" data-mce-style=\"margin-left: auto; margin-right: auto;\"\u003e\n\u003ctbody data-mce-fragment=\"1\"\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch2 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e \u003cstrong data-mce-fragment=\"1\"\u003eRough rusty and thin chains\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e\n\u003cdiv data-mce-fragment=\"1\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\n\u003cstrong data-mce-fragment=\"1\"\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong data-mce-fragment=\"1\"\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\" data-mce-fragment=\"1\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e \u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-mce-fragment=\"1\"\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd data-mce-fragment=\"1\"\u003e\n\u003cp data-mce-fragment=\"1\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp style=\"text-align: center;\" data-mce-fragment=\"1\" data-mce-style=\"text-align: center;\"\u003eEngraved Heart Bracelet \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"9k \/ Yellow Gold \/ 16.5 cm","offer_id":44197358797087,"sku":"DaB9y1","price":400.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 17.5 cm","offer_id":44197358829855,"sku":"DaB9y2","price":424.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 18.5 cm","offer_id":44197358862623,"sku":"DaB9y3","price":466.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 19.5 cm","offer_id":44197358895391,"sku":"DaB9y4","price":508.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Yellow Gold \/ 20.5 cm","offer_id":44197358928159,"sku":"DaB9y5","price":552.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 16.5 cm","offer_id":44197358960927,"sku":"DaB9r1","price":400.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 17.5 cm","offer_id":44197358993695,"sku":"DaB9r2","price":424.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 18.5 cm","offer_id":44197359026463,"sku":"DaB9r3","price":466.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 19.5 cm","offer_id":44197359059231,"sku":"DaB9r4","price":508.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ Rose Gold \/ 20.5 cm","offer_id":44197359091999,"sku":"DaB9r5","price":552.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 16.5 cm","offer_id":44197359124767,"sku":"DaB9w1","price":466.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 17.5 cm","offer_id":44197359157535,"sku":"DaB9w2","price":508.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 18.5 cm","offer_id":44197359190303,"sku":"DaB9w3","price":552.0,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 19.5 cm","offer_id":44197359223071,"sku":"DaB9w4","price":595.5,"currency_code":"AUD","in_stock":true},{"title":"9k \/ White Gold \/ 20.5 cm","offer_id":44197359255839,"sku":"DaB9w5","price":637.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 16.5 cm","offer_id":44197359288607,"sku":"DaB18y1","price":826.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 17.5 cm","offer_id":44197359321375,"sku":"DaB18y2","price":850.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 18.5 cm","offer_id":44197359386911,"sku":"DaB18y3","price":892.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 19.5 cm","offer_id":44197359419679,"sku":"DaB18y4","price":934.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Yellow Gold \/ 20.5 cm","offer_id":44197359452447,"sku":"DaB18y5","price":978.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 16.5 cm","offer_id":44197359485215,"sku":"DaB18r1","price":826.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 17.5 cm","offer_id":44197359517983,"sku":"DaB18r2","price":850.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 18.5 cm","offer_id":44197359550751,"sku":"DaB18r3","price":892.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 19.5 cm","offer_id":44197359583519,"sku":"DaB18r4","price":934.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ Rose Gold \/ 20.5 cm","offer_id":44197359616287,"sku":"DaB18r5","price":978.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 16.5 cm","offer_id":44197359649055,"sku":"DaB18w1","price":892.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 17.5 cm","offer_id":44197359681823,"sku":"DaB18w2","price":934.5,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 18.5 cm","offer_id":44197359714591,"sku":"DaB18w3","price":978.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 19.5 cm","offer_id":44197359747359,"sku":"DaB18w4","price":1020.0,"currency_code":"AUD","in_stock":true},{"title":"18k \/ White Gold \/ 20.5 cm","offer_id":44197359780127,"sku":"DaB18w5","price":1063.5,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 16.5 cm","offer_id":44197359812895,"sku":"DaB21y1","price":1168.5,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 17.5 cm","offer_id":44197359845663,"sku":"DaB21y2","price":1212.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 18.5 cm","offer_id":44197359878431,"sku":"DaB21y3","price":1255.5,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 19.5 cm","offer_id":44197359911199,"sku":"DaB21y4","price":1296.0,"currency_code":"AUD","in_stock":true},{"title":"21k \/ Yellow Gold \/ 20.5 cm","offer_id":44197359943967,"sku":"DaB21y5","price":1339.5,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 16.5 cm","offer_id":44197359976735,"sku":"DaB22y1","price":1276.5,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 17.5 cm","offer_id":44197360009503,"sku":"DaB22y2","price":1317.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 18.5 cm","offer_id":44197360042271,"sku":"DaB22y3","price":1360.5,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 19.5 cm","offer_id":44197360075039,"sku":"DaB22y4","price":1404.0,"currency_code":"AUD","in_stock":true},{"title":"22k \/ Yellow Gold \/ 20.5 cm","offer_id":44197360107807,"sku":"DaB22y5","price":1446.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/brds.jpg?v=1671543727"},{"product_id":"engraved-bar-bracelet-2","title":"Engraved Bar Bracelet (2)","description":"\u003ch2 style=\"text-align: center;\"\u003eEngraved Bar Bracelet \u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cbr\u003e\n\u003cp\u003ePersonalized Initial Heart Bracelet ,Custom Charm Bracelet ,Minimalist Bracelet For Women ,Dainty Bar Bracelet , Bar Bracelet .\u003cbr\u003e\u003cbr\u003eIt can be engraved with initials, dates\u003cbr\u003eStunning gift for yourself, your loved ones, bridesmaids, weddings. \u003c\/p\u003e\n\u003cp\u003eA daintier version of the original. This is a unique and beautiful design that is sure to be a hit with both men or women. This piece would look great on any wrist but the best part: it's engraved with your initial or initials! Please select the characters you like best. If you don't have a positive experience for any reason - please do let us know and we will try new things! It is a great gift idea.\u003cbr\u003e\u003cbr\u003e▲Bar Size: 30mm; Comes in high quality metal at least 0.8 mm thick. Proudly designed and handcrafted in Australia.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eChoose your preferred chain length(16.5,17.5,18.5,19.5,20.5cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eif you are still not sure what font you want to choose, send us a message and we will show you few designs of your own name! \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/div\u003e\n\u003ch2 style=\"text-align: center;\"\u003e \u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"335\" width=\"501\" alt=\"Engraved Heart Bracelet\" src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164205698961dfcd1ddd22f8834.png\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eEngraved Heart Bracelet \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 16.5 cm","offer_id":44197371642143,"sku":"BarBrac-S1","price":423.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 17.5 cm","offer_id":44197371674911,"sku":"BarBrac-S2","price":450.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 18.5 cm","offer_id":44197371707679,"sku":"BarBrac-S3","price":478.5,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 19.5 cm","offer_id":44197371740447,"sku":"BarBrac-S4","price":504.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 20.5 cm","offer_id":44197371773215,"sku":"BarBrac-S5","price":531.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":44197371805983,"sku":"BarBrac-9y1","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":44197371838751,"sku":"BarBrac-9y2","price":1594.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":44197371871519,"sku":"BarBrac-9y3","price":1753.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":44197371904287,"sku":"BarBrac-9y4","price":1860.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":44197371937055,"sku":"BarBrac-9y5","price":1992.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 16.5 cm","offer_id":44197371969823,"sku":"BarBrac-9r1","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 17.5 cm","offer_id":44197372002591,"sku":"BarBrac-9r2","price":1594.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 18.5 cm","offer_id":44197372035359,"sku":"BarBrac-9r3","price":1753.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 19.5 cm","offer_id":44197372068127,"sku":"BarBrac-9r4","price":1860.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 20.5 cm","offer_id":44197372100895,"sku":"BarBrac-9r5","price":1992.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 16.5 cm","offer_id":44197372133663,"sku":"BarBrac-9w1","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 17.5 cm","offer_id":44197372199199,"sku":"BarBrac-9w2","price":1594.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 18.5 cm","offer_id":44197372231967,"sku":"BarBrac-9w3","price":1753.5,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 19.5 cm","offer_id":44197372264735,"sku":"BarBrac-9w4","price":1860.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 20.5 cm","offer_id":44197372297503,"sku":"BarBrac-9w5","price":1992.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 16.5 cm","offer_id":44197372330271,"sku":"BarBrac-18y1","price":2659.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 17.5 cm","offer_id":44197372363039,"sku":"BarBrac-18y2","price":2845.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 18.5 cm","offer_id":44197372395807,"sku":"BarBrac-18y3","price":2925.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 19.5 cm","offer_id":44197372428575,"sku":"BarBrac-18y4","price":3085.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 20.5 cm","offer_id":44197372461343,"sku":"BarBrac-18y5","price":3192.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 16.5 cm","offer_id":44197372494111,"sku":"BarBrac-18r1","price":2659.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 17.5 cm","offer_id":44197372526879,"sku":"BarBrac-18r2","price":2845.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 18.5 cm","offer_id":44197372559647,"sku":"BarBrac-18r3","price":2925.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 19.5 cm","offer_id":44197372592415,"sku":"BarBrac-18r4","price":3085.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 20.5 cm","offer_id":44197372625183,"sku":"BarBrac-18r5","price":3192.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 16.5 cm","offer_id":44197372657951,"sku":"BarBrac-18w1","price":2659.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 17.5 cm","offer_id":44197372690719,"sku":"BarBrac-18w2","price":2845.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 18.5 cm","offer_id":44197372723487,"sku":"BarBrac-18w3","price":2925.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 19.5 cm","offer_id":44197372756255,"sku":"BarBrac-18w4","price":3085.5,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 20.5 cm","offer_id":44197372789023,"sku":"BarBrac-18w5","price":3192.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/products\/br_barsophie.jpg?v=1671544007"},{"product_id":"single-initial-necklace","title":"Single Initial Necklace","description":"\u003cdiv\u003e\n\u003ch2 style=\"text-align: center;\"\u003eSingle Initial Necklace\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e♥ Single Letter Necklace - Gift for your loved ones\u003cbr\u003e\u003cbr\u003e♥Great for layering with other necklaces or minimalist wear.\u003cbr\u003e\u003cbr\u003e♥Letter initial necklace - perfect for a meaningful gift to someone special or yourself.\u003cbr\u003e\u003cbr\u003eStyle: Alphabet Initial Necklace\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eThe Standard Size is 1cm tall and at least 1mm thick . Proudly designed and handcrafted in Australia.  \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"335\" width=\"500\" alt=\"Sideways Initials Necklace\" src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164206524461dfed5c8dcd3627.png\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eSingle Initials Necklace\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"Sterling Silver \/ Silver \/ 42cm","offer_id":45068599001375,"sku":"SIN-S1","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 45cm","offer_id":45068599034143,"sku":"SIN-S2","price":316.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 50cm","offer_id":45068599066911,"sku":"SIN-S3","price":342.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 55cm","offer_id":45068599099679,"sku":"SIN-S4","price":370.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 60cm","offer_id":45068599132447,"sku":"SIN-S5","price":397.0,"currency_code":"AUD","in_stock":true},{"title":"Sterling Silver \/ Silver \/ 65cm","offer_id":45068599165215,"sku":"SIN-S6","price":531.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 42cm","offer_id":45068599197983,"sku":"SIN-9y1","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 45cm","offer_id":45068599230751,"sku":"SIN-9y2","price":1222.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 50cm","offer_id":45068599263519,"sku":"SIN-9y3","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 55cm","offer_id":45068599296287,"sku":"SIN-9y4","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 60cm","offer_id":45068599329055,"sku":"SIN-9y5","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 65cm","offer_id":45068599361823,"sku":"SIN-9y6","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 42cm","offer_id":45068599427359,"sku":"SIN-9r1","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 45cm","offer_id":45068599460127,"sku":"SIN-9r2","price":1222.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 50cm","offer_id":45068599492895,"sku":"SIN-9r3","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 55cm","offer_id":45068599525663,"sku":"SIN-9r4","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 60cm","offer_id":45068599558431,"sku":"SIN-9r5","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 65cm","offer_id":45068599591199,"sku":"SIN-9r6","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 42cm","offer_id":45068599623967,"sku":"SIN-9w1","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 45cm","offer_id":45068599656735,"sku":"SIN-9w2","price":1303.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 50cm","offer_id":45068599689503,"sku":"SIN-9w3","price":1354.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 55cm","offer_id":45068599722271,"sku":"SIN-9w4","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 60cm","offer_id":45068599755039,"sku":"SIN-9w5","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 65cm","offer_id":45068599787807,"sku":"SIN-9w6","price":1513.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 42cm","offer_id":45068599820575,"sku":"SIN-18y1","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 45cm","offer_id":45068599853343,"sku":"SIN-18y2","price":2100.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 50cm","offer_id":45068599886111,"sku":"SIN-18y3","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 55cm","offer_id":45068599918879,"sku":"SIN-18y4","price":2205.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 60cm","offer_id":45068599951647,"sku":"SIN-18y5","price":2260.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold \/ 65cm","offer_id":45068599984415,"sku":"SIN-18y6","price":2313.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 42cm","offer_id":45068600017183,"sku":"SIN-18r1","price":2073.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 45cm","offer_id":45068600049951,"sku":"SIN-18r2","price":2100.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 50cm","offer_id":45068600082719,"sku":"SIN-18r3","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 55cm","offer_id":45068600115487,"sku":"SIN-18r4","price":2205.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 60cm","offer_id":45068600148255,"sku":"SIN-18r5","price":2260.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold \/ 65cm","offer_id":45068600181023,"sku":"SIN-18r6","price":2313.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 42cm","offer_id":45068600213791,"sku":"SIN-18w1","price":2152.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 45cm","offer_id":45068600246559,"sku":"SIN-18w2","price":2179.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 50cm","offer_id":45068600279327,"sku":"SIN-18w3","price":2232.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 55cm","offer_id":45068600344863,"sku":"SIN-18w4","price":2286.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 60cm","offer_id":45068600377631,"sku":"SIN-18w5","price":2338.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold \/ 65cm","offer_id":45068600410399,"sku":"SIN-18w6","price":2394.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 42cm","offer_id":45068600443167,"sku":"SIN-21y1","price":2659.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 45cm","offer_id":45068600475935,"sku":"SIN-21y2","price":2683.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 50cm","offer_id":45068600508703,"sku":"SIN-21y3","price":2710.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 55cm","offer_id":45068600541471,"sku":"SIN-21y4","price":2764.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 60cm","offer_id":45068600574239,"sku":"SIN-21y5","price":2817.0,"currency_code":"AUD","in_stock":true},{"title":"21k Gold \/ Yellow Gold \/ 65cm","offer_id":45068600607007,"sku":"SIN-21y6","price":2872.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 42cm","offer_id":45068600639775,"sku":"SIN-22y1","price":3057.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 45cm","offer_id":45068600672543,"sku":"SIN-22y2","price":3085.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 50cm","offer_id":45068600705311,"sku":"SIN-22y3","price":3138.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 55cm","offer_id":45068600738079,"sku":"SIN-22y4","price":3192.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 60cm","offer_id":45068600803615,"sku":"SIN-22y5","price":3243.0,"currency_code":"AUD","in_stock":true},{"title":"22k Gold \/ Yellow Gold \/ 65cm","offer_id":45068600869151,"sku":"SIN-22y6","price":3295.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/1_aee44252-6f72-4838-ae9f-f5caf45fbc7c.png?v=1684827248"},{"product_id":"9k-gold-sideway-initial-necklace","title":"9k Gold Sideway Initial Necklace","description":"\u003cdiv\u003e\n\u003ch2 style=\"text-align: center;\"\u003eSideways Initials Necklace\u003c\/h2\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cbr\u003e♥ Sideway Letter Necklace - Gift for your loved ones\u003cbr\u003e\u003cbr\u003e♥Great for layering with other necklaces or minimalist wear.\u003cbr\u003e\u003cbr\u003e♥Big Letter initial necklace - perfect for a meaningful gift to someone special or yourself.\u003cbr\u003e\u003cbr\u003eStyle: Alphabet Initial Necklace\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eChoose your preferred chain length( 42, 45, 50,  55, 60 or 65 cm) , Gold Purity ( 9K , 18K , 21K , 22 K) , and your preferred colour for the 9k or 18k gold (yellow gold, rose gold  or white gold ) To finish it off, Enter your Name or any text that you want. \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eThe Standard Size is 6.5mm tall and at least 1mm thick . Proudly designed and handcrafted in Australia.  \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eMade in Australia - Ships out within 5 business days \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cstrong\u003eAFFORDABLE PRICING\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eOur jewellery is handcrafted with the best available materials and artisans , with the advantage of having our own workshop our jewellery reaches you directly with the most affordable Pricing\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg height=\"335\" width=\"500\" alt=\"Sideways Initials Necklace\" src=\"https:\/\/api-seomaster.giraffly.com\/commonPublic\/Website%20P_164206524461dfed5c8dcd3627.png\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003ctable width=\"100%\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003ePrime and Pure Australia\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch2\u003e\u003cstrong\u003eThe Competition\u003c\/strong\u003e\u003c\/h2\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eSoft thick chains\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e \u003cstrong\u003eRough rusty and thin chains\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eOur chains are of good quality and generally thicker. Advantage: they do not break that easily. Another advantage: you do not have to buy another chain to replace it or even contact another store to upgrade your chain just because it is too thin and fragile! A third advantage: Instead of spending your money on re-makes, you can save it to buy new designs that you will enjoy even more. Hopefully, you will select our finest designs. Prime \u0026amp; Pure means you do not put stress on your bank account, you live the fashionable life and you allow us to provide a nice luxurious experience with just one necklace.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp\u003eOur competitors have a different concept of a good chain. They are thinner and not so well designed. Another downfall is based on the thickness or in this case thinness of the chain. It is not adapted to the jewellery the customer buys. Sometimes it is too thin the customers are always scared to wear it outdoors fearing that it may break, and the pendant gets lost.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eThe customers, most of the times, find themselves buying new chains repeatedly upset at the quality not realizing it’s not them it’s the store. That is one tense relationship.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\n\u003cstrong\u003ePolished and shiny relatively thick Name Plates (70% thicker and \u003c\/strong\u003e\u003cstrong\u003eat least 25% bigger than our competitors).\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eCheap, Thin and dull Name Plates\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003ePrime and Pure Australia procures the highest quality of pure gold granules from our Australian suppliers. We undergo a rigorous process to alloy Gold to different Karats (9, 18 and 22 Karats). Our jewellery is thicker than most therefor they are much harder to bend. Also, the thickness of our jewellery is uniform in size and shape so you do not find yourself with a design that has undesirable gaps, traces of scratches or areas thinner than others.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eMost of our competitors use recycled gold melted down from unwanted jewellery to make their products. This results in a lot of contaminates getting into the pieces affecting their purity, color and overall quality.\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003eTo maximize on profit, their designs are created thin and uneven. As a result, they often bend. The design can also be cut poorly which results in a lot of misshaped jewels with unnecessary gaps.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003e \u003c\/h3\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"text-align: center;\"\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eThe quality you see is what you get, we do not use filters on our products.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003ch3\u003e\u003cstrong\u003eConfusing and unclear options.\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"text-align: center;\"\u003e\n\u003cp\u003eOur Customized Jewellery is ethically made in Sydney, Australia, by Australians for Australians and whoever loves our country. Australian Made and Owned means you are protected under our rigorous Australian Consumer Law.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003ctd\u003e\n\u003cp style=\"text-align: center;\"\u003eOften you will find that some of our competitors state (Australian Owned and operated) but will intentionally not declare that the jewellery is made overseas. Most of the times, Although the companies are owned and operated in Australia (meaning they have a head office here), the jewellery is made in work camps overseas where jewellers are paid the bare minimum, just enough to keep them on their feet, as a reward for their work.\u003c\/p\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp\u003eSideways Initials Necklace\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"9k Gold \/ Yellow Gold \/ 42cm","offer_id":46839960273183,"sku":"SIN-9y1","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 45cm","offer_id":46839960305951,"sku":"SIN-9y2","price":1222.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 50cm","offer_id":46839960338719,"sku":"SIN-9y3","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 55cm","offer_id":46839960371487,"sku":"SIN-9y4","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 60cm","offer_id":46839960404255,"sku":"SIN-9y5","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Yellow Gold \/ 65cm","offer_id":46839960469791,"sku":"SIN-9y6","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 42cm","offer_id":46839960502559,"sku":"SIN-9r1","price":1195.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 45cm","offer_id":46839960535327,"sku":"SIN-9r2","price":1222.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 50cm","offer_id":46839960568095,"sku":"SIN-9r3","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 55cm","offer_id":46839960600863,"sku":"SIN-9r4","price":1329.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 60cm","offer_id":46839960633631,"sku":"SIN-9r5","price":1380.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold \/ 65cm","offer_id":46839960666399,"sku":"SIN-9r6","price":1435.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 42cm","offer_id":46839960699167,"sku":"SIN-9w1","price":1275.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 45cm","offer_id":46839960731935,"sku":"SIN-9w2","price":1303.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 50cm","offer_id":46839960764703,"sku":"SIN-9w3","price":1354.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 55cm","offer_id":46839960797471,"sku":"SIN-9w4","price":1407.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 60cm","offer_id":46839960863007,"sku":"SIN-9w5","price":1461.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold \/ 65cm","offer_id":46839960994079,"sku":"SIN-9w6","price":1513.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/51I9iPjWLaL._SL1500_10fe0df2-b34b-4de7-a734-2d02cc995a90.jpg?v=1695644468"},{"product_id":"adjustable-cuban-link-ring","title":"Adjustable Cuban Link Ring","description":"\u003cp\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cb\u003eRing\u003c\/b\u003e\u003cspan\u003e is perfect to show a daily reminder of LOVE.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIntroducing Prime \u0026amp; Pure's Adjustable Cuban Link Ring – a masterpiece of style and versatility. Crafted with precision, this ring seamlessly blends classic elegance with modern functionality. The adjustable design ensures a perfect fit for any finger, while the iconic Cuban link pattern adds a touch of timeless sophistication. Elevate your style effortlessly with this unique accessory that adapts to your individuality. Embrace the essence of refinement with Prime \u0026amp; Pure's Adjustable Cuban Link Ring – where luxury meets adaptability.\u003c\/p\u003e","brand":"Prime \u0026 Pure","offers":[{"title":"9k Gold \/ Yellow Gold","offer_id":47527068139807,"sku":null,"price":822.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ Rose Gold","offer_id":47527068172575,"sku":null,"price":822.0,"currency_code":"AUD","in_stock":true},{"title":"9k Gold \/ White Gold","offer_id":47527068205343,"sku":null,"price":921.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Yellow Gold","offer_id":47527068238111,"sku":null,"price":1729.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ Rose Gold","offer_id":47527068270879,"sku":null,"price":1729.0,"currency_code":"AUD","in_stock":true},{"title":"18k Gold \/ White Gold","offer_id":47527068303647,"sku":null,"price":1827.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0092\/5915\/5534\/files\/Snapinsta.app_309986915_124663670190773_8596150339914200373_n_1080.jpg?v=1705916642"}],"url":"https:\/\/www.primepure.com.au\/collections\/christmas-collection.oembed?page=3","provider":"Prime \u0026 Pure","version":"1.0","type":"link"}